The wedding industry is estimated to cost about $ 100 billion in the US alone, and now one of the fastest growing companies in this space, Zola's wedding planning site, is making the move to expand its position by taking a step in the journey. Today at Disrupt (our San Francisco conference), the company announces Honeymoon, which will allow couples to plan, book and raise money for their travels after they plan the main event.
The beta invitation is open to anyone interested today. For starters, couples will be able to plan routes and book accommodations, and flights will be added after launch as part of a greater end-to-end marriage experience
"Over time, we want to book all your travel needs, both before the wedding and after
Today, Zola is based on pre-wedding organizations: users can create free websites, design and print (paid) wedding invitations, and create gift Zola based estates for family and friends to buy steam for the site through a business that is successful enough to raise over $ 1
But the average time spent on wedding planning is 13-18 months, which is why the honeymoon will be one way to extend Zola's relationship not only in terms of money spent – the honeymoon is estimated at $ 12 billion. US – but the so-called name spent on using Zola, which in turn can help build a closer relationship for any steps the company may take in the future. (Another obvious next step: content and products related to parenting.)
Honeymoon also brings Zola something else: a little space for breathing. The online wedding planning market is old and massive – it is one of the first e-commerce websites to emerge with the growth of the World Wide Web, and as such, there are many large and active competitors. However, "honeymoon" is usually a more fragmented space where people plan their own trips through sites that cater to other types of travel, such as vacations, making "honeymoon online planning" a much smaller industry, and making Zola traffic  Ma said that the decision to start a business was made by couples who required functioning, and it happens fairly quickly. The service will begin with the limited number of markets that Zola has selected, based on those that are already popular honeymoon destinations. The plan will be to expand the list to many more places over time.
"We know where all the major trends are based on the demand of couples," she added.
Within this list, Zola has made arrangements for special packages for accommodation and flights. It will also come with a personalized twist: couples express their preferences and offer honeymoon packages tailored to their tastes.
"Thanks to our technology and our team of travel experts, couples can tell us exactly what they would like to do for their honeymoon," Ma explained. “It's their overall travel style, budget and dates. Then we will return the route there … [and they can] book with us from there. Early next month, it will focus primarily on housing and experience. Over time, we would like to help you with everything you need to do for your honeymoon, ”she said.
Ma said that thousands of customers have already signed up for another honeymoon product list, which will officially launch next month.
Ash already has a strong relationship with the wider market, which takes into account how millennials and younger consumers tend to love shopping today, offering a Houzz style approach that allows users to create "look books" for their aesthetics, and giving them the flexibility to either sign up for specific products or to receive cash on gift cards that can be used on other goods and services.
The honeymoon move will give companies a breakthrough to work with other companies much closer, particularly in the travel industry, to create a cohesive experience. Given how many weddings are centered around "destinations" today, it also opens the door to event planning for more than just couples who participate