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Your Roku is an advertising factory



Photo: Alex Kranz (Gizmodo)

Everyone loves the Year. Starting at $ 30, these little widgets turn any TV into a smart TV and offer just about any streaming channel you would want in one place. You'll also see a lot of advertising with your Roku device. If you have a TV running on Roku, you'll also see new interactive pop-up ads.

New interactive announcements are part of Roku TV OS 9.2, which came out last week. The hawks at Cord Cutters News recently noticed ads that appeared during commercial breaks on cable and antenna programs. The announcement of the unfortunately bad comedy by Ricky Gervais Ghost City (1

9459023) (sponsored by Geico) popped up during a Geico-themed Halloween advertisement. If you press the OK button on the remote control, you will go to an advertised Roku channel to watch the movie. So this is a triple burial in terms of marketing mechanisms.

This would be a good time to remind you that Roku is an advertising company. Yes, it sells TVs and TV software, and more recently speakers. But big business that brings money to the Year is advertising. This is also a very big business. According to eMarketer, Roku will generate $ 433 million in advertising revenue this year alone, rising to $ 632.9 million in 2020. You will find ads on many free Roku channels, including the mentioned Roku channel. In addition to traditional 15- and 30-second ad slots, Roku offers brands "full-screen interactive videos and overlays that offer consumers engaging with brands in new and exciting ways." Netflix through one of their devices. It sells audience data to publishers. It has an email marketing program. Hell, companies can even pay for the entire home screen.

The good news is that you can opt out of new interactive ads. Go to Settings, then Privacy, then disable Use TV Inputs. The bad news is that you can't turn off all ads on Roku. As the company continues to expand its advertising program, it is likely that Roku will find more and more ways to place marketing materials in front of the billions of eyeballs that are viewing content on its platform. And given the fact that north of half a billion dollars is worth doing so, why would it stop?

Some users do not like this destination. It doesn't matter if you buy $ 30 Roku Express or $ 100 Roku Ultra or $ 650 Roku TV. They all have advertising. The only way to completely avoid advertising is to set up a blocking ad unit that looks a bit ridiculous. You can switch to Fire TV, but Amazon downloads this content in the same way as it does in the Year. Nvidia is no different than advertising on its Shield plugin. For unobstructed advertising, you may have to cough up $ 180 for Apple TV and watch all your shows on Apple TV + for an additional $ 5 a month. Or just read a book.


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