If you’re on Instagram, you may have noticed that your channel is flooded with black-and-white images of women, as well as the hashtags #ChallengeAccepted and #WomenSupportingWomen. A viral campaign is a woman’s way of being grateful for other women who inspire and support each other.
Women from all walks of life – famous and not so famous – post selfies with positive statements about the importance of supporting and inspiring other women. They also nominate other women to do the same in their Instagram accounts.
More than 3 million photos have been published using the hashtags #ChallengeAccepted or #WomenSupportingWomen.
“Love this easy way to lift each other up. #Challengeaccepted,” model Cindy Crawford posted on Instagram a photo of herself walking along the beach. “Thank you for nominating me @vanessabryant.”
Here’s more information about the campaign and how to get involved.
“Challenges accepted. Caring for, supporting and believing in women is one of my greatest joys,” actress Claire Grant posted on her Instagram on Monday. “Women who love me, support me and understand me are one of my greatest strengths. Great love for the women who nominated me, to whom I am very passionate and inspired.”
What it is?
The Accepted Challenges campaign is a way for women to support each other and celebrate themselves. The challenge is for women to post a black-and-white picture of themselves using the hashtag #WomenSupportingWomen, including thanking the woman who nominated them.
Women then nominate one woman (or more) privately in their direct messages to post their own black-and-white selfies, confirming a comment or two about the importance of women’s friendship and sisterhood.
“Rest assured, no matter how much makeup you have. You rock exactly the way you look!” actress Felicia Day posted on her Instagram.
Why do women participate?
Women take part in expressing their gratitude to the women who have inspired them for their personal and professional purposes, and in celebrating the friends who have stood by them or supported them when they needed it most.
Although the idea of women’s empowerment seems like a positive message, not all women agree that it is the best way to encourage women to celebrate their achievements and solve current problems.
“I think if this ‘movement’ features trans women, or women’s businesses or achievements or women in history, it will make more sense,” said podcaster Ali Segel, according to The New York Times on Monday. “But I really lost sight of it as a challenge or a cause.”
(Note. Trans women, including actress Candice Kane, were also involved in the Instagram call.)
“I just hate that women want to feel empowered, and the first thing they think is a selfie,” Segel tweeted.
Segel was not alone in her critique of the challenge.
“I also don’t get this new” challenge “; wouldn’t it be more appropriate to post instead a job we recently enjoyed that other women have created? Books, papers, magazine articles, beauty products, programs, charities, etc.” tweeted writer and producer of digital technologies Natalia Buya.
Who did it?
The diversity of women participants is impressive. Just in my own Instagram feed, actresses, scientists, activists, directors, executives, coders, gamers and more share their love for other women who inspire them and keep them moving.
Celebrities including Ava DuVernay, Demi Lovato, Halle Berry, Jeri Ryan, Kerry Washington, Felicia Day, Cindy Crawford, Jennifer Garner, Jamie Chung, Kristen Bell, Jessica Alba, Taraji P. Henson, Amber Midthunder, Marlee Matlin, Eva Longoria , and many others publish their photos to help the campaign gain momentum.
Here are some of the many selfies that are posted on Instagram: