Google today announced that Google+ in G Suite, the last remnant of what was once Google's attempt to confront Facebook and Twitter, will now be called Currents. We do not need to explain the fact that Google+ was a failure and that its death was probably long overdue. We did it. Now is the time to look forward and talk about what's next for the currents. For this, I met David Tucker, vice president of product management for G Suite, during the Google Next Next conference.
Thakker told me that Google has changed its resources to focus on the former Google+ team instead. But before getting to the team's plans, let's first talk about the name. In the end, the current name is also the name of the predecessor of the Google Play Newsstand, an application that was a precursor to the Google News program.
The official line is that "Toki" are called to cause a stream of information. Thacker also noted that the team did a lot of research around the name and that she had "very low recognition." It also allows Google to reuse the old trademark without having to jump over too many hoops. Since there is apparently some baggage on the Google+ name, changing the name makes sense. "The corporate version is now separate and separate, and this has caused confusion among our customers," Thakker said.
"This allows us to do new things and move much faster at the enterprise," explained Tucker. "Managing a consumer social network on a G + consumer level requires a lot of resources and effort, as you can imagine. And this is partly because we decided to launch this product because we just did not feel worth investing in this base. But this basically dismisses this team to focus on the vision of the enterprise.
Now that the consumer has left G +, the company is going to invest in Currents. "We are moving consumer resources into an enterprise," he said.
The plan here is clearly not just to allow Currents to be delayed, but to improve it for business users. Although Google has never publicly shared user numbers, Tucker claims that the companies that use it tend to use it dearly. I hope, of course, this increase – as much as you like – much over time. "If you look at our best-selling G Suite clients, most of them are actively using this product as a way to connect truly broad-based organizations," Thacker said.
Thacker also noted that this step now eliminates many limitations as the team does not work No need to think more about consumer features. "When it was first developed for Google+, it was never designed for this purpose [enterprise]but organizations also had the same need to break down silos and help spread ideas and knowledge in their company," Tucker explained. "Thus, despite the fact that Google+ has not succeeded as a consumer product, it will surely live in the company."
What will this future look like? As Thakker told me, the team began rebuilding the work placement process, which focused on sharing images that is not so important in the business context.
But there are other features that the team plans to launch, too, including a better analyst. "Analytics is really an important part of that," Tucker said. "When people post on streams, or managers who are trying to attract their service base, they want to see how it sounds.
The team also created a new set of administrative controls that help manage how organizations can control and manage their use of Currents.
t a bit of innovation in currents – something that was really lacking on Google+ while it was in a halt. Google Cloud General Manager Thomas Cook told me that he wants to be one of the main areas of business. The flow is obvious, and there are many ways to integrate it with the rest of G Suite.