Something is in the automotive industry with electric pick-ups.
This should not be strange, given that millions of pickups are sold every year – and car makers such as Ford and General Motors clutter up massive profits on vehicles in the US, where they are wildly popular.
Ford has already said that it brings a fully electric version of its steady F-150 to the market. And the crosstown rival GM implicated in some chat last week that this might be taking a stake in the Rivian, US electric pickup-and-SUV launch, together Amazon.
GM told Business Insider that "we are delighted with Rivian's contribution to the future of zero emissions and the all-electric future." At the end of the week, Rivian and Amazon announced a $ 700 million investment round, driven by Amazon, concluding no mention of GM participation.
Read more: Ford is working on a fully electric version of the pickup truck F-1
Electric pickups may be a requirement for future profits
Something needs to be with electric pickups because all the big US carmakers need to support their pickup franchises in the face of rising government emissions and fuel-economy standards. The world in which Ford, GM, and Fiat Chrysler Automobiles can not sell pickups in the United States is the world in which these guys leave the business.
The whole squall of electric pick-up speculation is an interesting development, something pivot away from self-driving cars, which was itself a pivot away from an electric car-craze that has covered auto and tech vehicles since about 2010, when Tesla began to generate noise.
So what about Tesla? Well, CEO Elon Musk is already processing the company's share in terms of EVS and autonomy. This is one pillar. And he knows that the auto market craves crossover SUVs and pickups; Tesla is to open a production-ready version of its Model Y crossover this spring, and a Musk teasing pickup for a couple of years now. Most recently, Musk said last month after the fourth-quarter earnings were announced that a pickup opener could take place this summer.
But Tesla has to come to this. The fact that they have not officially shown the model Y is strange. Everyone expects it to be a bit larger, slightly upgraded version of the Model 3. The only big question is whether it will have a falcon-wing door, à la Model X SUV (I hope not). Tesla looks great, but they also have a common design language. Even Tesla Semi had that Tesla look. Designer visualizations of the Y model made sense to be released now.
Tesla will have to own a pickup game
They get a bit of pickup pickup. If Tesla ends up doing a sort of mid-size / full-size hybrid, it will have to be careful when sticking a bed on the back of the Model X-something that looks like Tesla El Camino. More likely is the fresh design, something that sets a pickup apart from the company's existing lineup of sleek, luxury EVs.
But Tesla can not wait forever. I say a serious Tesla pickup concept needs to land this year, as Musk has suggested. It does not matter when Tesla plans to create and sell it. They need to show some product, because everyone else jumps into space and absorbs mind. Rivian is just the latest example. And with a $ 700 million in financing and near-production-finished product has already been unveiled, Tesla immediately found behind a pickup truck curve.
As for time, Tesla is now cursed by her success. Musk wants to offer vehicles that are competitive throughout the transport economy, hence Semi, pickup considerations, and unveiling the new Roadster sports car for high-mobs performance.
The success of Tesla could keep him on the pickup of development
If we look only at pickups, we've seen since 2015 that the Detroit Big Three is reconstructing its full-size rulers, adding large-scale offers, and launching or expanding new, medium-sized cars. But at the time that it was happening, numerous other cars and SUVs grabbed their part of the spotlight, ranging from the Ford GT supercar to the Chevy Bol EV.
Fortunately, Tesla has a light time that breaks above its weight. Traditional automakers have to work hard to distinguish something new, given that they have been doing new for over 100 years. In Tesla, all Musk needs to do this tweet some of the pictures. But this is not an excuse for a breakthrough. There's some serious buzzing home around electric pickups, and the less time Tesla spends in Cozy mode on his own truck, further it could fall.