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Why EA paid a $ 1 million ninja to play "Apex Legends", it was a reasonable move



The most popular new game of 2019 came as a complete surprise; Electronic Arts released "Apex Legends" on the same day it was announced on February 4, without prior marketing.

This is an incredibly bold step in the gaming industry, which usually involves hot new title months in advance, spending millions of dollars on marketing campaigns.

The passage of the previous version of the ad was a gamble, but Apex Legends producers had a secret weapon: EA and the developer of Respawn Entertainment collaborated with a group of popular professional gamers who helped promote the massive online sequence of Apex Legends during the first two days of the launch.

"Apex Legends" influenced include Tyler "Ninja" Blevins, the world's most popular professional gamer, as well as other top video streamers like Michael Grzesiek, Shrek "CouRage" Dunlop, and Herschel "Dr. Disgrace Beahm IV Anonymous source told Reuters that Electronic Arts had paid a $ 1

million ninja to participate in the Apex Partner program, and other partners also received remuneration, but their rates were not fixed.

The following is reasonable:


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