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ViacomCBS for rebranding CBS All Access, keep the price the same



Spongebob Squarepants

Source: Viacom | Wikipedia

ViacomCBS adds 70 TV series to CBS Full Access on Thursday and will continue to move the show from Viacom’s cable networks to the company’s streaming service in the coming months before officially rebranding it in 2021.

According to Marc DeBevois, ViacomCBS̵

7;s chief digital officer, the new name for CBS All Access will be chosen soon. ViacomCBS is also changing the user interface for CBS Full Access to search and discover new content, including creating icons with older Viacom networks such as Nickelodeon, Comedy Central and MTV to find programming.

The rebranded service will join competitors such as Hulu and Disney +, Peacock NBCUniversal and HBO Max WarnerMedia as traditional media companies. CBS Full Access is now available on all major streaming platforms, including Amazon Fire TV and Roku.

This is different from Peacock and HBO Max, which are in long-running traffic disputes with both platforms, which serve about 70% of the streaming market. ViacomCBS also differs from competitors’ products in that it includes all sports competitions that are broadcast on CBS, including National Football League games and local news from CBS affiliates.

ViacomCBS will not change the price of the service, although it will add more than 10,000 episodes of new shows over the next six months, DeBevoise said in an interview. ViacomCBS will officially launch in early 2021 30,000 TV episodes and movies from the company’s library, including movies from Paramount Pictures. CBS All Access is $ 5.99 per month with advertising and $ 9.99 per month without, although all live programming includes commercials.

“We’re adding a lot of new content, but we think the distinction is really happening for us in real time,” DeBevoise said.

The added shows show that Thursday will be immediately available from CBS Full Access, including “Real Men of Hollywood” BET, MTV Lagoon Beach, “Sponge Bob Square Pants” by Nickelodeon and “The Chappell Show”.

Does not plan to license content

The company will restore the CBS-only app after it translates content to CBS Full Access, DeBevoise said. It will also allow you to support Noggin, his preschool app, to function through unique interactive functionality and access to games. Video content on Noggin, which includes popular Nickelodeon children’s programs such as Dora the Explorer and Paw Patrol, will eventually move to rebranded full access, DeBevoise said.

While ViacomCBS recently entered into an agreement to license some of its content to Peacock NBCUniversal, the company has no plans to purchase content from other media companies to integrate with its own library. DeBevoise noted that the content of 30,000 hours of ViacomCBS will be a larger directory than Peacock (which advertises 20,000 hours) or HBO Max (10,000 hours).

“Where we were with CBS All Access, the average age of the user was about 43 or 44,” DeBevoise said. “We are now expanding programming for children, family content, the direct component – it’s bigger and more diverse. We work in all our brands.”

ViacomCBS will also add new original programs for the coming months, including the third season of “Star Trek: Discovery,” premieres Oct. 15, and “Camp Coral,” a spinoff from “SpongeBob SquarePants” that focuses on 10-year-old SpongeBob and his friends at summer camp. “Kamp Koral” will debut in early 2021.

Recently, the proprietary CBS Full Access will also be the exclusive direction of the broadcast of the movie “Sponge Bob: Sponge on the go”, which will also be available in early 2021.

Disclosure: Comcast is the owner of NBCUniversal, the parent company of CNBC and CNBC.com.

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