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Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Trump gives late-night television a lot to talk about. The problem is that viewers are falling

Trump gives late-night television a lot to talk about. The problem is that viewers are falling



The good news is that the investigation into the impeachment of President Trump gave Stephen Colbert, Jimmy Kimmel and Jimmy Fallon plenty to talk about during the premiere week that ended last Sunday. The bad news is that viewership has fallen, especially among adults ages 18-49, which is most important to advertisers.

The ratings drop in late-night TV is not all that surprising, given that the ratings of the prime week have been fixed around the world. For example, the NBC hit show This is Us dropped significantly in the premiere of Season 4 compared to Season 3.

"If the sky does not exactly fall on the television advertising television model, it certainly seems much closer to earth than it was before," wrote Ad Age reporter Anthony Croupy.
The increasingly fragmented entertainment landscape ̵
1; thanks in part to streaming services and exclusive content on their menus – means fewer viewers are tuning in to traditional television. Even the number of viewers for the NFL, the highest rated television power, has fluctuated.

The CBS "Late Show" won its premiere week over the competition, averaging 2.9 million viewers in the last week of September. "Alive Jimmy Kimmel!" came in second with 1.8 million, and The Tonight Show finished third with 1.7 million.

In demonstrations 18 to 49, Colbert, Kimmel, and Fallon were assigned a rating of 0.3.

But even the relentless pace of news coming from the White House, daily viewers are not tuned into comic relief as before.

Colbert was down 27%, Kimmel fell 16%, and Fallon, who historically skewed a younger audience than his rivals, fell 33% from last year in demonstrations 18 to 49.

However, when Colbert , Kimmel and Fallon delayed the viewing, they saw an acceleration in viewership. Colbert's audience was much larger, averaging 3.5 million viewers with those watching live or for three days.

  & # 39; when he is Ukrainian he pours: & # 39; Late Night TV Receives Trump Transcript of Ukraine
The late-night presenters spent the first week of the new television season broadcasting points of impeachment investigation into Trump and discussing a telephone conversation between President and President of Ukraine Volodymyr Zelensky.

"You really feel the earth shifting under your feet," Colbert said of the week's news. "But if you are at home, you have a seat belt on the couch. # 1, why? # 2, fasten."

The Evening Show went live all week, and Kimmel booked former Vice President Joe Biden, arguably the favorite guest of the week.

"It's almost like you and President Obama left the door to the White House open and the bear came in," Kimmel said during their interview.

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