Lucas Jackson | Reuters
Snap co-founders Evan Spiegel (R) and Bobby Murphy walk up to the first call on the New York Stock Exchange on March 2, 2017.
the company announced its upcoming launch of the Snap Audience Network, which will sell ads that are in programs other than Snapchat.
Ben-Schwerin, Vice President of Snap Partnership, announced a new network of audiences during the main summit speech. The proposal gives third-party vendors a new revenue stream with full-screen Snap advertisers with "advertisers" indicating that this could make sense for companies that do not have the resources or background for selling ads. In online materials, Snap says its audience is "built on the principles of project privacy."
Starting Thursday, software vendors can apply for access to their software development kit for advertising, beginning with iOS only in the United States. Snap did not respond to a request for comment on whether the ad network already has partners.
The company also announced a new game platform supported by advertising during the summit on Thursday. Six new original and third-party games are designed to run Snapchat.