Paid political advertising is not suitable for the hugely popular video sharing application, according to Blake Chandley, Vice President of Global Business Solutions for TikTok. He wrote in a blog post on Friday that the company is focused on "staying true" to the "light hearted and irreverent sense of the program, which makes it such a great place to spend time."
"We will not allow the payment of advertising that promotes or opposes a candidate, current leader, political party or group, or produces at a federal, state, or local level – including election-related ads, advertisements, or advertisements", ̵
1; Chandley wrote in a post posted on the TikTok Website.
Chandlee added that these are "early days" for TikTok advertising experiments that have taken the internet by storm since launching two years ago. The service allows users to create short videos with special effects and songs.
Other types of ads are still allowed in TikTok, which introduced a beta program called TikTok Creator Marketplace. This program allows brands to connect with content creators in marketing campaigns, Chandlee wrote.
TikTok belongs to Beijing Basic ByteDance Technology . ByteDance was reportedly valued at $ 75 billion at the end of last year, making it one of the most valuable startups in the world.
ByteDance also owns a domestic version of TikTok in China called Douyin. This app is very popular with young people in countries where TikTok is not available.
In July 2018, TikTok had more than 500 million monthly active users worldwide, according to a Chinese company social media post. More recent data were not immediately available.
It's been installed at least 1.27 billion times this June, the Sensor Tower think tank reported in July.
The company's decision distinguishes it from services such as Facebook, Twitter and Snapchat that allow political advertising. But these platforms face challenges ahead of the 2020 election in the United States.
Facebook, for example, announced in August that it was imposing tougher rules on political advertising in the US after stating that it caught some advertisers trying to play the system. by misleading users about who funded the ad. This platform has long been grappling with critics who say the platform has created an environment where ill-natured foreign entities can seek to influence US elections.