Unlike its rivals, sales for the Challenger have been consistent. For the past four years, Dodge has sold around 65,000 units of the Challenger annually, while Camaro sales have dropped every year since 2014, and Mustang sales have fallen annually since 2015.
While high-performance variants such as Demon, Hellcat, and Redeye have increased Dodge's presence in social media, Dodge believes other factors have helped the Challenger's continued success. According to the automaker's research, extensive color options and a spacious interior are enticing buyers to buy a Challenger instead of a Camaro or Mustang. The Challenger is also the only muscle car to offer all-wheel drive, which is ideal for driving in colder climates.