Ahead of what may be the latest NBA game at Dwyane Wade today, the beer company has launched an advertisement that covers Miami Theater and his generosity. Wade and his wife Gabrielle Union are well known for their charity and activism: a basketball player created a college scholarship, visited students at Parkland Park after filming the school by Margot Stoneman Douglas and supported the community-based organization through its foundation. This work is interesting news and exciting, and in the announcement today, is used for the sale of beer.
The advertisement is the man whose life Wade has changed for the better – mother of Wade Jolinda; sister of a victim shooting at Parkland; a woman who enrolled in the college to the Wade Fellowship; a man whose trajectory of life was inspired by Wade; and the woman that Wade took to shopping after her house was burnt – came to surprise him on a carefully lit basketball court.
"I have no idea who will come," says Wade. Guests tell Wade how he helped them and what they meant to them. They give him memories that remind him of how he changed their lives. Piano music is ringing in the background. Wade smiles. One day he apparently rubs tears from his eyes.
Commercial beer is clearly meant to be a tear, and it seems it has the desired effect, with curled tears. This is to be expected: everyone has to do their job, and just as Dwyn Wade has done this, being one of the best NBA players of all time, the marketing team of the beer company has made its use of the suffering and endurance of true people to manipulate the audience's emotions (in service selling beer). Well-paid professionals who do their job: it's a story of the American economy. if he followed them and drew attention to the product they were advertising. Is Wade a truly charitable man who sincerely helps people (he is and does, in all words) is not the essence: the thing is to fill with foam, and to do so in such a way that people feel good (in order of increasing) ) of a well-known person, himself and (on a transitional property) of a company that pays the famous person and, therefore, allows people to feel well.
If you, as a well-paid professional, were smart, you could make people feel over your beer advertisement; if you were a little smarter, you could force them to earn your beer for you, because you made them feel right; if you were smart you could make an announcement that would discourage reporters and media organizations whose entire cause of existence is to distinguish between carefully described stories and truth so that they would like to share their announcements as if they were spreading it through respectable channels and thus putting the idea that a beer company should be connected to real human emotions on a par with any one that can come from trusted, authoritative sources: