For quite a while, being a royal meant not having a private social media account to connect to the outside world. Meghan Markle found this out the hard way when she had to delete her Instagram account from her Hollywood days. Then she had to shut down another "secret" account later.
All official accounts sanctioned by the royal palace are still in place. However, Prince Harry and Meghan just opened their own joint Instagram account as a way to reportedly separate themselves from William and Kate. Part of this comes from their move to the Frogmore Cottage where Harry and Meghan plan to carve out their own identity.
How they will use this new Instagram account and will they be as open as other celebrities?
Their first message to the world
A lot of speculation had gone on about what their instagram account name would be. For a while, some suggested it was called FrogmoreRoyal, though now quashed with the news it's really SussexRoyal.
As you can see, they made their first post on the morning of April 2 here in states. Most likely it was an official who wrote their first post for them. Regardless, it seemed like it was crafted by both beforehand.
The first post said:
"Welcome to our official Instagram; We look forward to sharing the work that drives us, the reasons we support, the important announcements, and the opportunity to sparkle light on key issues. We thank you for your support, and welcome you to @ sussexroyal.- Harry & Meghan "
With the speculation now over, just how political will their Instagram account become? Also, we have to wonder if either Harry or Meghan will use it as a megaphone to address individual situations, or even interact with people.
What kind of issues will Harry and Meghan promote there?
We already know that Meghan promotes feminist causes and education for young women.
Harry may also use this account to promote his many past causes, such as helping disadvantaged youth, environmental conservation , plus aiding the welfare of military families.
Let's just hope they get a chance to leave messages under their own names. Of course, the palace will probably scrutinize every post and maybe even edit them for grammar to uphold the royal image.
What happens if they do not, though?
Why did Harry and Meghan really want their own Instagram account?
Based on this Instagram move, it was clearly a deliberate attempt to separate from William and Kate who are much more formal in their social media announcements. It's also in step with Harry and Meghan's recent push for more independence ahead of Baby Sussex's arrival.
It's going to be interesting to see what Harry and Meghan manage to get away with their Instagram. Considering Meghan has plenty of experience with social media, she could let something slip through the aging royal officials. Then again, she seems to know exactly how far to take things without causing too much drama in the royal family.
Evidence shows that this couple is already reshaping what being a royal means.
The account could also be a new base for Meghan and Harry's new PR fixer (Sara Latham).
The account could also be a new base for Meghan and Harry's new PR fixer (Sara Latham) To help with the Markle family drama.
How would Meghan and Harry use the account individually?
Everyone is hoping Meghan will post on this account separately. Would she be able to get a message through if more troubles begins with her family post-Baby Sussex birth?
Most likely she would turn these duties over to Latham, but hearing at least something from her about the situation would remove
Other European royals use their social media accounts in far more personal ways. By next year, we should know just how personal Harry and Meghan will become, especially if the alarm bells sound at the palace in the middle of the night.