"We did not finish this year as much as expected, due to the highly competitive advertising environment, the continuing weakness of consumers in the UK and lower than expected consumer demand for outdated product collections, which affected the results of our holiday in the fourth quarter." In the fourth the fiscal quarter of 2019, which ended February 2, sales in stores fell by 2%. In the year they dropped by 0.1%. Signet said on Wednesday that it expects that in the fiscal 2020 sales in one store will fall in the range of a decrease of 2.5% and apartments. Expected total sales of $ 6 billion
Year to date, Signet's shares declined by 1
As part of the planned turnover, Signet has said it focuses more on products, marketing and online business.