Posted by October 7, 2019 |
October 7, 2019 by Zachary Shahan
Tesla Model 3 has stormed the US luxury car market. When sales hit the roof in the second half of 2018, making Model 3 far and away the best-selling luxury car in the country and the most expensive car of any type in terms of revenue, fans were excited about launching the New Era. Critics, on the other hand, viewed it as a temporary boom by early-booking owners, which would soon end, leading to a collapse in sales of Tesla, Tesla Financials and the company as a whole.
The main difference between fans and critics seems to be the calmness of how these various supporters of the company expected the general public to respond to Model 3 and its many benefits. The critics obviously expected a "fur" response. Tesla fans, of course, expected the market to be huge for a car that has better performance and drive quality than the BMW 3 Series, much better technology than Audi, and the potential cost of owning a Camry or Accord (depending on  Now the verdict is not final, everything looks good for Tesla and Tesla fans.We do not know the exact figures for Tesla Model 3 sales in the US, and even the educated estimates are very rough estimates until we get more data from Europe and China, but we we expect 40,000 to 50,000 shipments in the US, third a quarter: As for the more conservative side, we estimated 43,000 deliveries to the U.S. This is destroying the sale of any other medium or small luxury car.
The next two charts are interactive charts. You can click on circles near the top to go from quarter to quarter. Note that these interactive charts do not work on all phones. Generally, they are best viewed on a computer.
Adding data to almost all other car companies, the 43,000 third quarter (Q3) deliveries will mean that Tesla Model 3 accounts for 27% of all small and medium-sized luxury car sales in the country (note that we are only talking about cars here, not pickups and SUVs).
Based on these figures and according to preliminary estimates, in the first three quarters of the year, the share of small and medium-sized vehicles in the Model 3 luxury car market was 24%. The weakest quarter of this model was the first quarter when Tesla finally began shipping cars to Europe and China, and when consumer demand in the US was still smaller due to a 50% reduction in the US federal tax credit for Tesla cars. (Tesla was the first company to supply 200,000 electric vehicles in the country, which reduced its tax credit from $ 7,500 to $ 3,750 as of January 1, 2019. July 1, down to $ 1,875. January 1, 2020, unless Congress changes anything – which seems unlikely when the somber reaper who shows and kills everything seen in the Senate – the tax credit for Tesla buyers is completely gone, while all other car makers still benefit from the tax credit because they were I know it's weird.
 Although a market share of 24% – 1 out of every 4 sales in this market – seems wild, it blows the mind of many Tesla Model 3 owners – it's still someone buying an Audi A4, Volvo S60, BMW 320i, Mercedes C300 and t D. These cars and others in this class are in no way the same as the Model 3, and they are much worse in several ways, because of this we know the main reasons why Model 3 sales are not higher – most consumers do not know about the car, know very much have little to say about the car, have not driven or driven in the car or have negative misinformation in their head about Tesla and Model 3.
One thing that sweats One thing to keep in mind, especially now that Capital One has announced this, is that the resale value of second-hand luxury cars is suffering now that Model 3 is on the market in full flow. As the resale values of these BMW, Mercedes, Audi, Lexus, Acura and other luxury cars are declining, rental companies have to increase leasing prices to cover the costs – making them even less attractive. Consumers who buy these models and see them decline so quickly are quicker to rethink their brand commitment and perhaps switch to Tesla.
Where will Tesla and her Model 3 go from here? We will keep you updated as more registrations come from Europe, China and other countries, and as the market develops.
* Tesla reports quarterly sales and does not break them down into countries or regions. After all, we get registration data from Europe, China (at least educated estimates), and Canada, and then we can do a more thorough US quarterly estimate, as well as monthly sales estimates. However, it is too early to do so, as we do not yet have September numbers from most countries. Even our data-loving friend and EV Volumes contributor Jose Pontes didn't want to go too far and give an early assessment that he might have to go back. Against this background, looking at previous months, September figures from the Netherlands and Norway, and deeper historical data, I like to estimate Model 3 sales between $ 40,000 and $ 50,000 in the third quarter. For this report, I stopped at 43,000.
If you want to buy a Tesla Model 3 instead of a Camry, Accord, Civic or Corolla, and you would also like to receive 1,000 miles of free recharge in the process, feel free to use mine referral code: https://ts.la/zachary63404. evidence19459009]