For the second time in a few days, Tesla (NASDAQ: TSLA) lowers the price of its Model S sedan. This is according to the company’s colorful CEO Ilona Maska, who tweeted on Wednesday afternoon, reading in full:
The glove was dropped! The prophecy will be fulfilled. The price of the S model changes to $ 69,420 tonight.
It seems that Musk is referring to the competition with Lucid Motors, a private rival, whose CEO and CTO is one-time Tesla CEO Peter Rawlinson. Earlier on Wednesday, Lucid announced that the starting price of the future Lucid Air sedan will be $ 69,900 as soon as the federal tax rebate begins.
Which is probably no coincidence that Rawlinson’s position at Tesla was vice president and chief engineer of the Model S, according to his LinkedIn page.
The Mask statement cut the price of the Model S sticker for the second time this week. It was initially reduced from $ 74,990 to $ 71,990.
Lucid Air has not yet responded or made an official statement about Mask’s performance.
Model S is one of the most established electric cars on the market. He first left the Tesla plants in 2012. However, its position as a premium car limits the potential customer base – for example, in the third quarter the company delivered 15,200 Model S and a similar premium SUV Model X. For comparison, the more budget sedan Model 3 and SUV Model Y together took 124,100 deliveries.
Few investors are satisfied with lower prices. On Thursday, they seemed to have expressed their dissatisfaction with Tesla’s latest version[s], trading in shares decreased by 2.7% per day.