Posted on April 6, 2019 |
April 6, 2019 by: Zachary Shahan
Tesla did not win the title of retailer of cars in the first quarter of 2019 in the US, and also did not top the list of luxury automakers (cars + SUVs / CUVs / trucks). Nevertheless, the company Silicon Valley remained on the podium, despite a 50% reduction in federal tax credit EV for buyers of Tesla and despite the fact that most Tesla cars were shipped abroad (with Model 3, which makes it abroad for the first time). 19659007] On the whole, Tesla has only reached out to BMW and Mercedes-Benz in premium car sales in the first quarter. It occupied 15% of this part of the car market.
If you look at all the luxurious cars (not just cars), Tesla falls into several places, forming # 10 in a luxury car. the market. It had 7% of the market in Q1 2019.
What do we do from all this? Well, of course, there are sharply different ways of interpreting the results and trends in the multi-tier period. There are also very different consequences for the future Tesla.
First of all, it's worth mentioning that Tesla sells only three models – a large sedan, a medium sized sedan, and a large or medium SUV (depending on how you measure it). Other automakers have several different models for different tastes, budgets, and just a selection. Most notable is that Tesla lacks a small SUV / crossover, which of course will be Tesla Y's model.
Even with just three models, though, it's easy to see a lot of space for Tesla to grow. As you'll see in the upcoming sales report, the Tesla 3 model was first in the US in the first quarter, but it had only 16% of the small and mid-market market. I say "just" because Model 3 is much better than competition, and also has a much lower total cost of ownership. In fact, the total cost of ownership of the Tesla Model 3 5-10 years is competitive with the top 10 cars sold in the country, which model 3 is absolutely crushing practically in any other way.
t -Keep competitors or mass market cars, Model 3 has a lot of room to grow. In addition to ordinary consumers, consider the charm of model 3 for fleet buyers, car rental agencies, etc. Drivers may feel that they are in high-end cars – or even pay a price for this class – while owners will benefit from Camry – Related costs and likely industry-leading resale value.
Additionally, aside from Model 3 the potential to take more market share, Model S and Model X are arguably much more competitive than the first quarter sales show. It is unclear what exactly happened to these models in the first quarter, but they should be restored during the time.
# 1 bar to grow Tesla's consumer demand is the lack of consumer awareness and experience. Many Americans still do not know much about Tesla. Many others have gathered their (incorrect) information from misleading or frankly false new reports. They think that Tesla is not safe (even if they are the safest vehicles on the market), Tesla is in an unreliable financial position (even if it is not), and the acquisition of Tesla does not give any noticeable advantages over the "normal" car (of course, that this is a ridiculous assumption).
More consumers need to know about Tesla and feel Tesla. There are many ways in which they can acquire this knowledge and experience. We will see how Tesla's efforts to attract new customers in the coming quarters and years are effective. Stay tuned and let us know if you find any interesting information.
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