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Secret rating companies use to judge us all



When you sign up for a Starbucks account, book an Airbnb or book an OpenTable account, a lot of information about you instantly decreases by one point and then evaluated along with other personal data to determine if you are a harmful bot or a potentially risky person.

Often this is done by a service called Sift, which is used by startups and established companies, including Instacart and LinkedIn, to protect against credit cards and other forms of fraud. More than 16,000 signals are reported on "Sift …


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