First, Samsung will compete for a narrow fragment of a small market. Despite the fact that sales of 4K Blu-ray discs are growing fast, they are part of a shrinking industry. Total drive sales fell by 11.5% in the third quarter of 2018. This is a heavy space, and even brands like Oppo Digital have gone away. It did not help that Samsung players did not support Dolby Vision (HDR1
elephant in the room: streaming. Despite the fact that many of them will note the higher quality of Blu-ray compared to streaming services, there is no doubt that there is a larger audience of people who would better subscribe to Netflix or Amazon than to buy physical movies. Digital Entertainment said that during the first two or three months of 2018, 2.3 million Blu-ray 4K devices were sold in the United States, but they included gaming consoles that would never have been able to play a movie on discs. Netflix, meanwhile, had over 148 million global subscribers by the end of 2018. Samsung may not want to pile up money in the disc player when they have an uncertain future, especially not when their TVs now have access to movie and rental products like iTunes.