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Romanian Oscars may be Netflix's latest move to conquer Hollywood



Emmi? Netflix has their load. But the Oscars of a big category, like the nominee of Rome for the best picture have been the unexpected aspirations of Netflix for many years.

  ROMA

Olica Apariosio plays Cleo in Rome, film Nefleixa, written and directed by Alfonso Quaron.


Alfonso Quaron

The current giant was finally connected with Oscar on Sunday when Roma ̵

1; critically acclaimed as a masterpiece by director Alfonso Quaron – received three awards and performed in 10 categories of Oscars.

A Roma category is a high-class group. The film, a black and white ode for homeworkers in the Mexican seven middle class in the early 1970's, won the best director, cinema and film in a foreign language. Despite the fact that she did not succeed in winning the best picture, Oscar's life for "Oscar" 3 times increased overnight.

The victories of Netflix on the Sunday show may have lasted longer than one night of Oscar's fame. Their prestige can leak into future films that you can transfer there. Netflix's resume as an original movie distributor may be meaningless to the audience: you probably do not care about Netflix's attitude to theatrical release, its cold strip on the Oscars or its giant directory that extends the smaller names. But what's just ghostly for viewers may be outstanding obligations to some of the high-end cinema players (or those who seek to achieve this).

"Theatrical chains attack Gypsies as a TV movie because of a limited theatrical release," said BTIG analyst Rich Greenfield in a statement on Wednesday, citing cinema networks that protest the victory of Roma. "However, we do not hear any consumers complaining that they can watch the Rom and the birds at no additional cost. "

But this means that your membership in Netflix missed some of the movies that you will probably want to convey. rich asians? Its creators refused The idea behind the "giant salary" of Netflix is ​​to ensure that the film has a traditional theatrical release, Amazon managed to do projects such as The Big Sick from Netflix for the same reason.

For some cinematographers, a shot on a silver screen or Oscar gold is worth more than a check from Netflix. The streaming giant himself tried to eliminate some of his perceived films, but landing prestigious Oscars was one of the toughest windows to test for Netflix. If Roma and Netflix have a great night on Oscars Sunday, this may mean more first-class movies for you to stream down the line.

Data on the victory can not be bought

Oscar does not guarantee anything, especially for a better image, but Netflix is ​​boundless to put Roma in the best position for victory.

Netflix reportedly spent $ 30 million on the promo blitz for Roma. This is an inaccurate estimate that Netflix has not verified publicly, but it will be twice the cost of the movie and perhaps the most expensive campaign of its kind. (Netflix declined to comment on this article.)

Pushed last year when Netflix hired Lisa Tobacco, the main Hollywood Awards, which opened Moonlight and Spotlight to the best Oscars. Netflix's Content Manager, Ted Sarandos, at the time said that the company wants to "expand and deepen our efforts to celebrate the incredible creators and talents that bring their dream projects to Netflix."

Why are so long? "

From the very beginning of his original film ambition, Netflix has been reluctant to release his "day and date" films. This means Netflix will make its debut in theaters and on its streaming service. At the same time, the owners of the theaters consider the traditional charts that give the theater the ability to watch movies without any home-grown competitors for months.

When Netflix released Beasts of No Nation on its streaming service the same day as big screens in 2015, cinemas rebel, the four largest US carriers – AMC, Carmike, Cinemark and Regal – declined to show it. Awards, known as the predecessors of the Oscar nomination, "Beast of the Nation" were not able to gain any nod Oscar.

This was one of the deceptive events that awakened the deduction of #OscarsSoWhite in 2016, as the whole movie rollers are black. It was also a symptom of the alienation of Netflix from traditional film institutes, such as the Oscars governing Academy.

  Actor Idris Elba stands as a military commander in a crowd of soldiers throwing weapons in a beast without a nation

Beasts of "No Nation" did not receive nominations for "Oscar" in 2016, which was widely perceived as insult.


Netflix

Netflix's initial strategy for luring the most famous Hollywood names was to wag their gigantic testing on them, but there was not always enough money to buy. As Netflix started losing to movies like The Big Sick and the crazy rich Asians, he was relaxing his resolve about the day and date of release. At the end of last year, Netflix released Roma in theaters more than three weeks before it began to flow; The Ballad of Buster Scruggs from Coen Brothers and Bird Box worked in the theaters about a week before the stream.

This step did not go far with the owners of the theater. Big cinemas are still stubbornly opposed to Netflix films. Many people refused to view Roma along with other best-quality nominees in the special Oscars this year. But the Netflix movement may be more successful than the confidence of directors, demonstrating that it is ready to recognize the importance of showing in the dark theater to people who make films themselves.

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Netflix said that over the first month of Bird Box streaming saw more than 80 million households.


Netflix

Bird Box also played a role in removing the next critique of Netflix movies – that names are lost in seemingly infinite series of Netflix content. In the first month of streaming, more than 80 million households watched the Bird Box on Netflix. With numerous people watching Netflix from one account and Netflix, arguing that the Bird Box has "high re-views" on individual accounts, its message to the creators is clear: Make movies with us and they will get a vision.

The cold attitude to Netflix was one of the protracted sticking points.

Oscars have not completely forgotten about Netflix. Documentary films of the streaming giant annually begin issuing the nomination of a documentary film from 2014. Netflix took home his first Oscars feature film last year for Icarus, his documentary film on doping among competing bicyclists.

The company also won an Oscar for a short documentary film in 2017 for White Helmets, on voluntary rescuers in a destroyed bomb of Syria. The Mudbunds, a periodic drama about one black seventy and one white in rural Mississippi, received four Oscars nominations last year.

But Mudbund did not win anything. Overall, the Oscars' Netflix record is rather scant for a company that produces about 90 films each year, making it the second largest film studio after Disney's production budget, Barclays reports.

Not all leading cinematographers are cast due to the lack of films awarded by Netflix. Obviously, Quaron entrusted Netflix with a movie he treasured so much that he postponed it until he felt that he had developed a sufficiently emotional maturity . Martin Scorsese, one of the most famous directors of his generation, releases his next two films through Netflix. (It's worth noting that Scorsese has been complaining for the Departed for over 30 years to the 2007 best director of the year.) Guillermo del Toro, director of the winner of the past year, and Stephen Soderberg also have films that go to Netflix.

But others among Hollywood elite cinematographers remain persistent, for example, Stephen Spielberg .

From Roma on Sunday, Netflix may finally enter the most consecrated circle of the winner of the movie. It could calm down one of the latest hustle points for cinematographers of all lanes and could go down to the very choice of upcoming movies that Netflix can score for your pleasure of boredom.

PT.
Updated 8:36 PM PT : With the awarding results.


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