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Roku Financial Director Steve Louden claims he is in a good position in a promotional video



The year does not bother Amazon, or someone else who sees his cow.

The electronics maker has become an advertising business in recent years, despite the fact that there is no doubt that the Roku channel that supports advertising is a free streaming video service available on Roku devices and over the Internet. Last month, however, Amazon launched a competing service called Freedive from its IMDb division that threatened to steal viewers and ad dollars from the Roku offer. But this is not the case, says Steve Lowden, Chief Financial Officer of the Year. Introduction Amazon – along with similar services from YouTube, Vudu and others – simply serves as a "check" for Roku Channel and advertising business, which is supported by advertising as a whole.

"We are strong supporters of ad supported content," Louden said in an interview with Business Insider, published Thursday, right after the company reported its fourth quarter results.

Read this: Amazon has set her eyes on another market ̵

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Roku is in a "strong position"

The streaming company The video is in a better position than many of its competitors to take advantage of the advertising market that is supported by advertising. . His control of not only the streaming channel, but also the streaming multimedia platform – with the help of Roku streaming boxes and smart TVs that work with its operating system – gives important data about viewing users of habits that competitors do not have, he says. Thanks to its platform, Roku also has the ability to direct viewers to the Roku channel and other places that launch its video.

"This puts us in a strong position," he said.

Amazon also has its own platform in the form of its Amazon Fire TV devices, and it has a lot of information about the browsing habits through it, its Amazon Fire Tablets and Prime Video. But Louden did not seem to worry, assuming that Amazon and many other Roku competitors could not quite match it. Roku can offer advertisers both the necessary data to target their ads and a large audience for them.

"Many people here have gaps," he said.

Here's what Rock tells and how he compares with Wall Street's expectations:

  • Revenues in the fourth quarter (Q4): $ 275.7 million. Analysts predicted 262.4 million dollars.
  • Earnings per share for the fourth quarter (EPS) : 5 cents. Wall Street waited for 3 cents per share.
  • Revenues in the first quarter (Q1) (company management): $ 185 million to $ 190 million. Analysts predicted $ 188.8 million.
  • Q1 EPS (management): The year predicts that he will lose $ 28 million to $ 32 million, which will result in losses for each share from 23 to 26 cents, assuming that its share remains stable. Wall Street forecasted a loss of 12 cents per share.
  • 2019 Income (Guide): $ 1 billion to $ 1,025 billion. Analysts predicted $ 985.4 million.
  • 2019 EPS (management): The company forecasted a loss of $ 80 to $ 90 million, which is about 65 cents to 73 cents per share, assuming its share remains unchanged. . Analysts predicted a loss in the whole year for 23 cents per share.

Roku stocks jumped to $ 2.72, or 5%, to $ 54.20 in trade after a day's work. His shares closed the regular trading at $ 2.16, or 4%, to $ 51.48.


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