Okay, folks, Prime Day is over, Black Friday is just around the corner, but that doesn’t mean the deals are over.

Amazon has already left on Tuesday / Wednesday on the day of the premiere of the “Holiday Dash” promotion.

But when it comes to Black Friday, which has only six weeks left, historically no product has been pushed harder than television deals.

Amazon claims to have sold a “number of recordings” of TVs on Prime Day, and you know what that means. You will see even more TV shows in the coming weeks.

But you have to ask yourself: how much cheaper could they be then? Check out Target, Best Buy, or any other major retailer now, and you can’t miss them – a range of large 43-inch and 50-inch kits that sell for $ 225 to $ 300. Amazon TV bestsellers, even after Prime Day, have the same price, and if you want a 32-inch smaller TV, you’re looking for about $ 150.

So wait a minute, how can a new TV sell for such a low rate when the TVs to the right of these displays are usually offered for $ 500 to $ 1,000 or more?

Since most TV sales are in the 4th quarter, and you may be considering an upgrade soon, let’s take a look at this. What it is?

The kits, which are usually made by TCL or Insignia (Best Buy brand), have 4K resolution, built-in smart TV and streaming, and can showcase HDR programming, which means high dynamic range, providing brighter and richer colors. And the sets correspond to either Google Assistant or Amazon Alexa.

The catch is small and obvious. The picture quality is not as good as mid-range and more expensive TVs that have a brighter picture, says Michael Desjardins, who reviews TVs for, part of the USA TODAY Network.

“You lack the brightness and overall quality of the image,” he says. “But not everyone will notice.”

The TCL 4 series kits have won the Recommended Recommendation for the best TV up to $ 300. “Even if the picture quality isn’t as good as mid-range and high-end TVs, you still get a built-in Roku streaming player, which is fantastic,” says Desjardins. “It takes a long way to fill the lack of brightness.”

This may sound like a small feature, but it’s actually huge.

The old-fashioned way: spend $ 100 to $ 100 on a Roku or Amazon Fire TV Stick and connect it to an open HDMI jack on the back of the TV. Insert the batteries into the remote control. Place the streaming remote control next to the TV remote control. Turn on the TV, set the HDMI settings to streaming, and then take the remote control to access and control the menu.

New way: turn on the TV with the included remote control. Access programming with a single remote control and receive streaming without having to adjust HDMI settings.

(However, if you have a cable box, you will still need to adjust the HDMI settings and possibly use the remote control of cable providers. These kits are aimed at the crowd that interrupts the cord to access streaming and antenna programming.)

So is it worth buying a new kit now for $ 225, or waiting a few weeks for Black Friday?

Desjardins says there is a chance that these sets may get a discount, “but there is a slightly higher chance” that middle-class series will get a discount.

These options include:

Six TCL series kits start at $ 899 for a 65-inch set, compared to $ 699 for Vizio’s 65-inch M-Series and $ 549 for the 65-inch 65-inch Insignia Fire TV Edition. Big difference? Larger screens and brighter images. The most beautiful TVs have OLED screens that are even brighter and more colorful, says Desjardins, and they sell for more than $ 1,000.

Let’s hope that Black Friday will also reduce these prices.

In other technical news this week

This week, Apple introduced four new releases of the iPhone, and two of them came out on Friday, iPhone 12 and iPhone 12 Pro. Both are faster processors, stronger glass and the ability to connect to new 5G wireless networks. The iPhone 12 Mini is similar to the 12 in a smaller case, while the iPhone 12 Pro Max offers great camera features. These two phones will be available in November.

Zoom, a video chat service, has added paid ticket options to meetings on a new website called OnZoom for online art, music and exercise classes. Anyone can teach the course and charge a fee, but it must have a paid Zoom account, which starts at $ 14.99 per month.

Google’s latest: sing a song and it will tell you the name of the melody. Open the Google app on your iOS device or find the Google Search widget. Tap the microphone icon and say, “What song is this?” Or click the “Search for a song” button. Then buzz for 10 – 15 seconds.

Talking Tech Podcasts This Week

Instead of reaching for a business card, Jason Alvarez-Cohen and Nick Aisens would like to stick Popl on the back of the phone. What it is?

Are you excited about the new iPhone?

My look at the iPhone 12

In the HomePod Mini, Apple is ready to take on Amazon and Google.

These new paid Zoom classes

Follow Jefferson Graham of USA TODAY (@jeffersongraham) on Twitter

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