The researchers analyzed more than 2 billion social media posts between 2014 and 2016. They found that when the temperature was unusual for a certain period of the year, people first commented on it. But if the temperature trend continued, and again with unusual temperatures again next year, people stopped commenting.
In other words, people may not recognize the signs of climate change caused by a person until it is too late.
Moore said that she does not think that people are adapting to extremes. They are still "fairly miserable" in conditions of severe heat or cold, but cease to talk about it in social networks, and this is anxiety.
"People will be worse if they stop talking about it," Moore said. "People's memories are short compared to the timeline of climate change. We need to know about the gap when we talk about climate change."
The gap may be a bad news for those who want to motivate leaders to do something about it. Officials can also adapt to the "new normal" and not feel the need to create the policy needed to stop climate change.
He does not believe that the conclusion of the study is wrong, but he says that he conflicts with the data collected by his colleagues.
Cook would like to know where the gap is.
"This is a cat for scientists," he said.
Cook adds that studies have shown that weather affects people's response to climate change, but this is basically the ones that are in the middle of the political spectrum. Democrats have a high level of acceptance and concern about climate change. With Republicans it is lower.
"You might think of Twitter, it's likely to be at the end of the spectrum," Cook said. "This is definitely a great research, and there are many ways to explore it further to understand the gap between survey data and Twitter behavior."
Moore hopes people use her work to shape public relations with climate change.
"We must know," she said. "We experience climate change in this noisy road, and there are a lot of variations in some places in the country, because it's cold, it does not mean that climate change does not happen, we need to be able to communicate to help bridge the dividing lines."