AB InBev received the trademark for selling Pitagonia beer in the United States in 2012, but the company sat on it until 2018, when began selling beer with branding.
Even worse, – said the company of clothing production – AB InBev sells beer and Patagonia's own clothing at pop-ups in the ski resorts, which is a patchy clothing area, the company said.
] "In short, AB did its utmost to make it look like this PATAGONIA beer is sold by Patagonia."
The company said that AB InBev "went to create a logo that is strikingly similar
In a brief message to CNN, AB InBev spokesman wrote that the company would fight the suit.
" We know about it We will vigorously protect our trademark rights.
Patagonia also casts doubt on the environmental tension of InBev, who used a poster describing the "positive mission of the Patagonia Tree" in pop-ups.
AB InBev tried to connect its beer with the protection of the environment, saying that planting a tree for each case of beer sales, the initiative that Patagonia welcomes, but because AB clearly attempts to copy the well-known Rand Patagonia to confuse consumers – said in the lawsuit.
The clothing company launched its own beer in 2016 under the name Long Root pale ale.
"The activities of AB led to consumer confusion in the market. Consumers, for example, attributed AB PATAGONIA beer to plaintiffs," claims in a lawsuit.
Patagonia claimed in a lawsuit that AB InBev even had a representative of the Food Affiliate, the Regulations, looking for an "interview" about the Cornce grain used in his Long Root But.
Patagonia, the company's clothing, wants AB to stop the sale of beer and prevent it. "
Patagonia, company clothing, wants AB to stop the sale of beer and prevent it."
Company clothing, wants AB to stop selling and preventing beer. "
Patagonia says that their brand was established in the 1960's and registered in 90 countries.
Anheuser- Busch has recently taken steps to improve the environmental situation.