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Noclip gaming documentaries violate almost all YouTube rules



The latest Noclip documentary, the round-the-clock research on the development of the popular space indie game Astroneer does not look like a regular YouTube video.

His long time of work is consistent with the proper history. It starts with the development of the Era Softworks developer system, and it passes through Astronee the troubled post-start days when hundreds of thousands of copies were sold and big Twitch streamers took the game. "The untold story behind the difficult development of the Astronomer" also deeply touches upon a dark history that is largely unknown, including the death of one of the founders of the studio shortly after the launch of the game for early access. This is a complicated clock that shows the side of the game development, which we rarely see.

The video also violates many of the YouTube gaming habits. It's not only long, but completely devoid of advertising, and it does not satisfy all the powerful YouTube algorithm. This is the beginning of the course for Noclip, since it was launched in 201

6. "I knew it was not going to get so much traffic, but that's one of the most important things we've done," says Noclip founder Danny O & # 39; Dwyer. Astroneer video. "This is the one where I could show my parents and they understood [game development]."

Noclip was founded in 2016 and differs from most gaming channels on YouTube. Instead of earning money from monetized videos, Noclip is funded entirely through Patreon, where it collects more than $ 23,000 a month from around 5000 cartridges. Instead of reaching the personality that prevails in space, the channel focuses almost entirely on the games themselves and on the people who create them. O & # 39; Dwyer, together with a small team of freelancers, have managed to take advantage of platforms such as YouTube and Patreon, in a way that allows them to create exactly what they want without worrying about issues such as a list of views or demonation . "We violate so many rules," he says.

Dwyer worked in video journalism for most of his life. He began working at the Gamespot in the United Kingdom, when he was 15 years old, constantly moving up and going to the US office in San Francisco. He performed a series of hits during Gamespot but one of his favorite things was visiting previews – the kinds where a large press group plays early and talks to developers about it – and tries to create something like a video story about this game "We always thought it would be an interesting task to go over to these preview events, and instead of just trying to get the headline, we thought if we put a little bit of product on it, we could make these things look cool," – he said.

At about the same time, he realized that he had reached his car for something. If he did not want to get into management, he had nothing else to go to Gamespot . While this happened, a group of former editors IGN left work to launch Kinda Funny games, a Patreon-funded YouTube channel, which immediately exploded in popularity, undermining its original funding objectives. For about six months, Dwyer was trying to do something similar. Despite the fact that his vision was very different from Kinda Funny – instead of a personality-based video, he wanted to make deep-seated documentaries that covered the history of video games – he thought it could be a viable platform. By the time he had given notice Gamespot the plan was already in motion.

One of the first challenges was with the game, which the game must first cover. "The first one can not be an AAA studio, because then everyone will think I'm just in marketing," explains O'Douyer. "This may not be a small indie game, because there were many people who were engaged in documentaries about small studios. Indie Game: The Movie was awesome and everyone tried to copy it. On October 31, Noclip launched the first half of a two-part documentary on a football match which collected 500,000 hits.

Since then, Noclip has captured a large number of games, both large and small. There were documentaries about The Witness reloading 2016 Doom Horizon Zero Dawn Dream Daddy Spelunky . The team went to Poland to shoot a dock about The Witcher III and they spent time in Japan for a piece on Final Fantasy XIV . There were profiles on similar Branden "Playerunknown" Green and the original Doom designer John Romero. Now, Noclip is producing a live series that tracks the development of the next great Supergiant game, the early title of access Hades .

This may sound like a lot, but according to YouTube, the Noclip output is relatively small. In 2018, he released nine full length documentaries, the first of which did not debute until March. Meanwhile, in 2017, there was a much more regular rate. O & # 39; Dwyer says the gap at the beginning of 2018 was intentional. Like many other creators, he suffered serious burnout attacks, trying not to keep pace with the requirements, whether real or perceived, a large online community. "The burnout of the creator is very, very real," he says. "Especially with the number of the cartridge, it can feel a bit like the rotation of the plate. If you have not touched for a while, the number falls due to my results. And it's kind of because of your results, but it's also due to many other reasons.

When it was well during this relatively calm period at the beginning of last year, he realized that he could work on his own. pace still survive. Also, a new life situation helped. When everything was in the worst position, Dwyer lived in a one-room apartment in Auckland with his wife, where it was impossible to get out of work. Now a couple and their little child have a house in Maryland with a basement devoted almost entirely to Noclip. "I'm going down at 9 o'clock, I'm coming to lunch, going back down and coming in, and my door is shut," says O & Dveyer.

The structure of Noclip, especially the lack of monetized videos, means that it does not depend on YouTube, like most other video creators. "I like it all for free, and we do not stick anything to the board," explains O'Douyer. "YouTube is the biggest funnel for this." On the other hand, Patreon is an inseparable component. (Though all videos end up being published, patrons receive early access to documentaries, behind the scenes, and the Noclip Discord server.) Noclip is on top of Patreon's funding, and he has a healthy relationship with the company. During a game developer conference last month, O & # 39; Dwyer and his team used space at the Patreon office in San Francisco to take down a series of interviews with developers. But this dependence does not obscure him.

"I think it's so far from my control that I really do not waste time worrying about it," says O'Douyer. "If Patrone disappears tomorrow, then we will definitely fight." They are of great importance. But in fact, all we have to do is convince 5,000 people who arrived, somewhere else to come, or with us if Patreon does what we disagree with. It is manageable. "

To celebrate its biennial jubilee, Noclip has posted a video for Noclip 2.0 like months ago. In essence, it was a call to potential patrons who highlighted that O & # 39; Dwyer and his team could do more with more money: more videos, better productive values, such things. This is an ambitious roadmap, and the series does not show any signs of slowing down, with documentaries about Elder Scrolls: Blades closing Telltale and the huge 15 interviews with GDC that are scheduled to be released shortly. (One of the GDC videos will be presented by as the reporter Megan Fahorhemess.) For Dwyer, it was an opportunity to live a dream with little help from YouTube, the Patreon and 5000 people

"I felt like more journalist on Gamespot "he says. "Now I feel like a director or creator, because I follow what I want to do and stories that are important"


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