Absurdly Driven looks at the world of business with a skeptical eye and firmly rooted tongue on the cheek.
Fast food business encourages quick thinking.
Competitors are rapidly developing a strategy to get an additional margin, a chance to bite a tiny bit of their rivals.
Perhaps, one should not be surprised when suddenly MacDonald decided that it was not quite a fantasy, as promised.
In an announcement that was so much faced that the facts did not matter, McDonald's announced that it would be "The New New Quarter of the Pounder Line."
This sounds a lift, is not it?
Indeed, the chain hamburger explained that his experiment with actual serving customers fresh beef, rather than frozen, was popular.
McDonalds decided to start his announcement with the repetition of his new successes:
Our customers said they love our fresh beef. With our new Quarter Pounder Deluxe and Quarter Pounder Bacon, we've introduced even more ways to enjoy the classic burger stuffing they know and love, now on a fresh beef pound of Pound Pound. The question is, however, whatever it may be.
In several lines of PR-disinfected say, the company admitted:
Based on their feedback, we are going away from the line of signatures on our national menu line.
When companies insist that their customers insist on a change, there is always a small pause moment. Did the customers really insist on this retreat? Did the CFO say?
If you missed the testing of McDonald's high-quality recipes, it was fame such as mushroom and Swiss burger, double mushroom and Swiss burger, as well as Swiss chicken chicken. And, of course, a hamburger with bacon.
When they were introduced two years ago, some had the idea that MacDonalds drifted upscale.
Now, it seems that he is forced to return to his more rigid roots.
At that time, he used a formulation that would not dishonor the most cynical PR operators:
We will simplify what happens after midnight so that customers can get their favorite favorite programs as quickly as possible.
Of course, it's all about handling the most popular items.
It seems now that after midnight part may be simply an insidious tease for the great, bad
Perhaps nobody should cry.
It may be true that the classic travel experiment simply did not inspire McDonald's regular customers.
It may also be that the company is inferior to the strategic top echelons.
With Burger King ahead of McDonald's in launching Veggie Burger ̵
In the heart, though, anyone can not help thinking that having more standard fare based on the Quarter Pounder will allow the chain to raise the speed limit in its drive-thru and within its restaurants, and that's what that's all about. [19659004StrategicchangesforeverandforeverAsaworkforceandanexpertontheside
Are there enough supporters of Signature Crafted, ready to test
The next few weeks can uncover the truth