Japanese women resist the tradition that they should give chocolate sweets to men on Valentine's Day, with growing anger in practice of "forced cottages."
Until recently, women in the workplace had to buy chocolate candies for their husbands as part of a tradition called giri choco – literally, chocolate chocolates.
Men must meet reciprocity on March 1
For an increasing number of people, pressure to avoid insults, spending thousands of yen on sweets for colleagues, becomes unbearable. Some companies now prohibit this practice, which many workers consider abuse and persecution. More than 56% said they would give candies to members of the family, and 36% make the same gesture with respect to their partners or to the press.
t Only 35% said they were planning to distribute chocolate sweets to men in the workplace, according to a Tokyo department store survey.
"Before the ban, we had to worry about how much it cost to spend on each chocolate and where we draw on who we give candy, so it's good that we no longer have such a culture of forced return," said one of the surveyed office workers , reports Japan Today.
SoraNews24, Meanwhile, reports on the recent phenomenon of gyaku choco – the reverse chocolate – in which men give chocolate to spouses, friends or potential lovers.
Providing chocolate as gifts for St. Valentine's Day was commercially filmed in Japan in the mid-1950s. At the multi-million dollar market, which provides some manufacturers with a significant portion of their annual sales in just a few days.
But the negative reaction against giri choco has prompted some confectioners to upgrade their marketing campaigns.
to Valentine's Day last year, the Belgian chocolate hero Godiva caused a turmoil when he held a full page of the newspaper, urging businessmen to encourage female workers not to distribute mountain-choko if they feel they are doing it coercion.
"Valentine's Day is the day when people convey their true feelings, but do not coordinate at work," the announcement says.
While individual consumers are burdening their gift options, the collective Japanese Valentine's chocolate collection is gaining momentum. day is coming.
Japan Airlines will give male and female passengers sweets on February 14 throughout the domestic and international flights, while the hot resort in Tokyo opens a bath filled with smoky "chocolate" water.
But the prize for the most incredible Valentine's trick should go to the chain of sushi restaurants, whose snack bars will be offered with slices of raw yellow tail raised for food, mixed with chocolate.