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Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Technology https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ iOS app manufacturers will soon be able to eliminate subscriptions for current and former customers.

iOS app manufacturers will soon be able to eliminate subscriptions for current and former customers.



Apple will soon give developers the iOS and Mac App Store the opportunity to offer discounts to current and past customers as noted in MacRumors and TechCrunch . Currently, limited subscription terms can only be part of the introductory shares; Once you have registered with the service or application, you will have to pay the usual subscription fee after the expiration of the discount. And developers did not have any way to change this, say, to retrieve former subscribers without lowering the monthly fee for everyone. You can not use the offer of entry twice, in other words.

But in the very near future, the iOS 1

2.2 program should change. Apple will allow developers to offer discounts on subscriptions for expired users. This way, they will be able to temporarily lower their price when they want (during holidays, anniversaries of the program / game release, etc.), not only at the beginning when customers join for the first time. Apple also allows for more flexibility: developers can run up to 10 different promotional prices per subscription. Therefore, people who end up subscribing to the program may be offered a more aggressive, seductive promotional discount than existing customers. It also allows A / B developers to test several discount options, that is, you can get a promotional offer that is cheaper or more expensive than another user of this program. Promotional subscription rates will not be displayed on the App Store, so customers will not be able to make sure that other users get better. But again, these prices are for a certain, certain period of time; they still go to the standard monthly fee.

Extended promotional discounts came after Apple took steps to alleviate the lives of iPhone and iPad owners trying to access and manage their subscriptions. Last month, the company also commissioned developers to make their subscription plans clear and understandable when presented to their customers. But Apple also has to keep developers happy, and these new promotional tools are one way to do this. A significant piece of every subscription Apple retains for itself is a big part of why business services have grown over the past few years.


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