Weight Watchers shares rose 25% on Tuesday after the company posted disappointing results for the fourth quarter and gave a weak prediction for 2019 when the company is trying to get back to the health firm with a diet brand.
"Although we are proud of our achievements in 2018, we had a start to 2019 compared to last year's WW Freestyle launch." Mindy Grossman said this. "Given the fact that our Winter campaign did not get as expected, we were focused on improving recruitment trends. We quickly moved on to the right course, including the introduction of a new creative with a stronger call to action and further optimization of our media mix. The shares first plunged more than 30% in the aftermarket, before recovering some of those lost positions. Over the past 12 months, they dropped by more than 58% on Tuesday.
Under Grossman, the company departed from its roots as a dietary mpania, rejecting the word "weight" on its own behalf and rebranding itself as the last year. Younger consumers largely avoided calorie counting, rather than trying to simply "clean" or "remember" that they
Leaders believed that becoming a partner, not a dietary brand, could also keep their customers alive
"Although we are disappointed with our start until 2019, we are confident that our strategy is focused on providing a comprehensive health making use of our best in class on frame weight management – is the right way to maintain long-term sustainable growth, "- said Grossman.