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Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Technology https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ In the first quarter of 2019, Tinder becomes the most popular, non-gaming application, ending with the board of Netflix – TechCrunch

In the first quarter of 2019, Tinder becomes the most popular, non-gaming application, ending with the board of Netflix – TechCrunch



For the first time in many years, Netflix is ​​no longer the most popular mobile application. Instead, this name is now being introduced to the Tinder application. Changing the situation is not surprising considering the decision of Netflix in December to stop paying the so-called "Apple tax". That is, he no longer allows new users to subscribe to his service via the iOS app.

Changes are said to cost Apple hundreds of millions of lost revenue per year, considering that the Netflix application was the most profitable worldwide gaming application from Q4 2016. Now, instead of rejecting the 15% reduction in Revenue subscriptions, new users must register through the Netflix website before they can use the app on mobile devices, including iOS and Android. (Netflix lowered its subscription to the Android app earlier.)

The App Store intelligence company estimated Netflix to earn $ 853 million in 201

8 on the iOS App Store. The 30 percent reduction would be about $ 256 million. However, after the first year of the subscription program, Apple must pay only 15%. But Netflix had a special deal, according to John Gruber – she had to pay only 15 percent from the start.

In any case, it's still a great deal. And one big enough to complete the board of Netflix at the top of the revenue graph.

In the first quarter of 2019, the Sensor Tower estimates Netflix, which was 216.3 million dollars. 15 percent a quarter over the quarter from $ 255.7 million in Q4 Q2 2018.

Meanwhile, Thinder's income has risen. In the first quarter, it increased by 42% as compared to the same period last year and amounted to $ 260.7 million, compared with 183 million dollars. US in the first quarter of 2018.

This put him in first place, according to the Sensor Tower and App Annie.

Outside Tinder, Line, and Line Manga, other most popular non-gaming apps in the first quarter of 2019 were also focused on streaming, music, and video files in the Sensor Tower analysis. This included Tencent videos (No. 3), iQIYI (# 4), YouTube (# 5), Pandora (# 6), Kwai (# 7), and Youku (# 10).

The most downloaded, non-gaming apps in the quarter were mostly those that are targeting social media, messaging, and videos. It's included in the order: WhatsApp, Messenger, TikTok, Facebook, Instagram, SHAREit, YouTube, LIKE Video, Netflix and Snapchat.

 getok ios icon

3rd position, increasing its new users by 70 percent year-over-year, adding 188 million in Q1. The growth was driven by India, where 88.6 million new users joined the program, compared to "the total" of 13.2 million in the United States – or 181 percent year-on-year.

Today, the Sensor Tower saw how the program was installed more than 1.1 billion times. (But keep in mind that this is not the full number of users – many people install it on several devices, nor use monthly users, on this front, the application has 500 million monthly assets by the end of the third quarter of 2018.) [19659002] TikTok He also worked well in earnings through purchases in the program, though not enough to start ranking on the top charts. Users' spending in the first quarter of 2019 was 222% higher than in the first quarter of 2018 and reached approximately 18.9 million dollars. USA all over the world.

Overall, the Apple App Store accounted for 64% of revenue in the first quarter. up to $ 7.1 billion on Google Play. Loading of new applications on IOS in the first quarter slowed down, having decreased by 4.7% compared to the same period of last year to 7.4 billion, while Google Play downloads increased by 18.8% to 20.7 billion


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