Theranos had an unprecedented meteoric rise and the next catastrophic collapse – and, fortunately, on this way there were cameras to grab all this.
Launching a blood test was valued at $ 9 billion with its big vision to test a range of conditions using only a small sample of blood, and its executive director, Elizabeth Holmes, was featured on business magazine covers and included in the lists of senior executives.
Then in October 2015, the question of how the technology of the company was triggered by an investigation by Wall Street Journal John John Carreiro began to rise.
In June 2018 Holmes retired from the CEO of Theranos, remaining the company as the founder and chairman of the board. She has also been charged with petty fraud by the Ministry of Justice. Later that year, in September, Teranos was officially closed.
Saga is the trick of the "Inventor: Blood in the Silicon Valley", debuted a new documentary on Monday night at 9pm. ET on HBO.
The director and writer Alex Gibney, known as "Going Clear," a documentary about Scientology and his "Oscar" on "Taxi to the Dark Side," originally came to the project after the former editor of Vanity Fair Graydon Carter and now Richard Pleep, CEO of the HBO, invited him to consider this issue. Both were fans of Holmes, Gibney said in an interview.
At that time, Kerryru's reports were only beginning to unfold, and Teranos was trying to come back, doubling on his technology, rather than on clinical ones. the laboratory.
"It reminded me of horrible events with other stories I've done in the past," said Gibni Business Insider. He attracted similarities to Enron: The Smartest Guys In Room, as well as The Armstrong Lie, about cyclist Lance Armstrong.
Read more: The rise and fall of Theranos, a startup test of blood that passed from a rising star in the Silicon Valley to accusations of fraud
Early in the process of working a documentary group is a difficult time to get people to talk to them . Theranos, while active, had the reputation of litigation as a documentary film – and Carrie's book "Bad Blood" – to investigate.
Gibni and his team pursued other ways to tell the story, especially when studying the psychology of lies. The team appealed to the court to obtain a video of two lawsuits filed against the company conducting the blood test.
While some of these videos were included in the film, at the end of the process Gibni's team leaked more than 100 hours of video material that Terasos made for his own use.
Includes video of Holmes walking around the office, videos of her and ex-president Teranas Sonya Balvani, who are present at all meetings, corporate parties, and Holmes fliers dancing on "U Can Touch To" by MC Hammer. (Recently MC Hammer was spotted in San Francisco, who demonstrated this movie).
There are also Theranos advertising frames in which interested family members buy gift cards so that their loved ones can make their blood. As a mom presents her grandmother a gift card, the grandson calmly begins to cry.
The scene even captured one of the notorious activities of Balvani: bringing the song "F — you" to the people and companies that he perceived as enemies.
On a lighter side, it shows that Holmes and Balvani jump home after the FDA approved one of the company's blood tests in July 2015, a few months before the release of the magazine report.
Gibni said that the decision that the frames over the strip for the deposit are that it is better to see how Holmes looks when the company was in prime.
"It was more interesting to see Elizabeth at the moment," said Gibni.
There is one case that Gibney said he would have liked to be able to show the film, but he could not get any material.
In 2008, two leaders of Theranos came to the then chairman of the board of Theranos, a venture capitalist Don Lucas, to inform him that the company's earnings forecasts were greatly exaggerated, given that the Theranos blood testing device was not completed. Lucas convened a board meeting asking Holmes to wait on the street, and the board decided to remove her from the post of CEO.
In "Bad Blood," Carrieur writes that within the next two hours, Holmes received a board to change his mind. Gibni said that he would love to interfere with how Holmes was able to change the minds of the strong people she had in her reign.