The brand is replacing its recognizable logo and etching 25 popular emoji into the rectangles that make up its milk chocolate bar. Hershey's is including a smiley face, the fist pound, the ghost emoji and others.
The emoji-filled redesign marks the first time Hershey's has changed its milk chocolate bar design since it first went on sale in 1900.
But , sad face, it's not a permanent change. The new bars are available for a limited time starting this summer.
Each of the emos were chosen to "feature meaning that would help spark a conversation," the company said.
They will be sold in the standard
The six different packages. ” data-src-mini=”//cdn.cnn.com/cnnnext/dam/assets/190515130733-20190515-hersheys-bar-emoji-1-small-169.jpg” data-src-xsmall=”//cdn.cnn.com/cnnnext/dam/assets/190515130733-20190515-hersheys-bar-emoji-1-medium-plus-169.jpg” data-src-small=”http://cdn.cnn.com/cnnnext/dam/assets/190515130733-20190515-hersheys-bar-emoji-1-large-169.jpg” data-src-medium=”//cdn.cnn.com/cnnnext/dam/assets/190515130733-20190515-hersheys-bar-emoji-1-exlarge-169.jpg” data-src-large=”//cdn.cnn.com/cnnnext/dam/assets/190515130733-20190515-hersheys-bar-emoji-1-super-169.jpg” data-src-full16x9=”//cdn.cnn.com/cnnnext/dam/assets/190515130733-20190515-hersheys-bar-emoji-1-full-169.jpg” data-src-mini1x1=”//cdn.cnn.com/cnnnext/dam/assets/190515130733-20190515-hersheys-bar-emoji-1-small-11.jpg” data-demand-load=”not-loaded” data-eq-pts=”mini: 0, xsmall: 221, small: 308, medium: 461, large: 781″ src=”data:image/gif;base64,R0lGODlhEAAJAJEAAAAAAP///////wAAACH5BAEAAAIALAAAAAAQAAkAAAIKlI+py+0Po5yUFQA7″/>