Apartment Yaremi Osofsky – Instagram's dream. Sunlight pours on marble, caramel brown wood floors. The round old Korga named Totanga quietly after the guests, and Yo La Tengo filters through the speakers room. Only out of sacks of dirt and potting is the main attraction: a room full of violent, deciduous plants waiting to be taken home.
Self-titled DirtQueenNYC, Osofsky began selling plants on Brooklyn Street. But how many Instagram users find new ways to use the platform – whether they create safe havens through secret accounts of finta, sell in a garage style, sell fan photos, or re-use memes ̵
This is a long way from two years ago when she worked as an artist assistant and selling plants on the sidewalk. In depression and feeling stuck, she found comfort in caring for her plant. As time approached, she sent photos to Instagram, updating her friends how to find her, although most of her clients were locals. She marked the photos of her customers – much more informal than subscribing to the mailing list, or passing her contact information – which then made it easier for her friends to meet. Cold weather eventually began, and Osofsky took her business home, literally. Old customers often come out. It was a natural step, she says, in order for her to start selling her plants from her home.
Today, you can set the time to meet the queen of dirt by sending it to Instagram. After the end, Osofsky talks through topics like pets, support, and sunlight setups over a cup of tea. "Many people are the new parents of the plant," she says. "We want to set them up for success and give them what they can manage so that they can actually take care … I feel that I can really give people a highly adapted experience." sell at a price of $ 15- $ 45, and larger items can be up to $ 175. Osofsky also sells handmade and old planters, which it modifies specifically for their plants.
And her services include what you could consider customer service and consulting: some buyers will ask her to DM about the care or health of herbs. "In this sense, it has made it almost 24/7 experience customer service," she says. Today, she tries to balance borders and keep more regular hours. "Otherwise, I'm watching a movie with my boyfriend, and he's like:" Stop sharing your clients' messages. " And I like, "But it's urgent! "
Critics of social media often target impersonal nature. the environment. Especially Instagram is badly motivated. However, for Osoffsky it allowed her to pursue a much more personal experience. "Instagram in general did the whole shopping experience with me more experience and less transaction," she says. "It's almost intimate." Compare this with the experience of the store, she adds, where in the best case she calls someone and sends them along the way. "I know them." And although you could call any plant in the factory and ask for advice, Osofsky offers additional benefits of communicating directly through DM – a convenient, easy way to get what you need at leisure.
Her services are provided only by prior recording. Since many of her clients were friends of friends, Osofsky says she felt safe by taking strangers to her apartment. More importantly, the ability to quickly view someone else's profile makes it easier for her to test clients. "I see what they are doing," she says. "I usually feel pretty good. If I did not feel it, then I'm waiting until there is one friend with me. "
Currently, Osofsky remains local, although she hopes to continue her business. This is her modern mom-pop shop, which introduces her to more neighbors than she has ever met. "It feels like I'm getting a sense of community through it," she says. This is the best social media to offer – an accessible tutor with an individual touch.
From each network today, Instagram is the most polished. Regardless of whether this is an impact or the average user, people represent their best. But DirtQueenNYC is not interested in an impossible, idealized life. "Many people's channels are filled with aspiration photos of vacations that they will never be able to continue, houses they will not have", says Osofsky. "You see so many glamorous photos of people's lives." However, the DirtQueenNYC offers something more affordable: "Hey, here's the factory on the shelf. Do you want to buy it?"
"It's really not glamorous, I do not think," she says. "But I feel it's tangible."