The founder and CEO of the American network of social networks and social networks Facebook Mark Zuckerberg reacts to a visit to a meeting with the Vice President of the European Commission, responsible for values and transparency, in Brussels on February 17, 2020. AFP) (Photo by KENZO TRIBOUILLARD / AFP via Getty Images)
Facebook plans to launch music videos starting in the United States on August 1after concluding agreements with a number of music companies. The move could help Facebook raise advertising dollars from YouTube, owned by Google, by default for many users looking for music videos.
In the company’s blog, the company announced agreements with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, BMG, Kobalt and other independent music groups to launch music videos on its platform.
Users will be able to respond, comment and share music videos on his news feed, in groups and in Messenger. Video artists will include Blake Shelton, Diplo, Jonas Brothers, Nicki Minaj and others, the company said.
“Over time, the experience will become more personalized to your liking based on the artists you follow and the video you communicate with,” the publication said.
The company announced that Facebook users will see for the first time the official music video for the new song by artist Lela Pons.
Bloomberg reported in December that Facebook was claiming the rights to music videos from major record albums, hoping it would help boost Facebook Watch. According to the report, earlier Facebook agreements allowed him to use songs on the background of the videos they published, but previously it was not allowed to offer official music videos.