Apple News + was officially announced last week, connecting more than 300 magazines and publishers to a single subscription service. Apple, however, could not write deals with two other big newspapers. The new Vanity Fair report explores Apple's unsuccessful talks with The New York Times and The Washington Post.
Sylvania HomeKit Light Strip
Although Apple managed to reach agreement with The Wall Street Journal, she did not have the same success with the NYT or the Washington Post. According to today's report, this was not due to the lack of attempts.
Eddie Kew led the talks for Apple and "really wanted to block at least one of them," the report said. Cue is said to have been pushing for the first time since the acquisition of Apple Texture, with Cue "really trying to get them in and out of their offices."
Apple badly wanted to block at least one of them, and it began the vigorous courtship of papers last spring, shortly after the conclusion of the Texture agreement, and Apple's plans for its content began to materialize, according to people familiar with this issue. "They are putting enormous pressure," one source said. "Eddie Kew was in their offices and really tried to encourage them."
The definition of Cue for The New York Times and the Washington Post was focused on the reach of the Apple audience. "We will make you the most readable newspaper in the world," Cue reports, announcing Cue in the talks.
Apple, however, did not suggest how many publishers offer content, that is, they wanted the publications to offer all content, not just a subset. Apple is reportedly offering both exclusivity and the ability for publishers to fully withdraw from the deal:
"They did not want to have content constraints," says a talented person. But Apple lined up flexible terms that regulate the length after which they could pull out, as well as exclusivity. "You would be protected from a competitor," said the same source. "If this thing was really successful, and everyone else came back to the table, there was a period when you would have exclusivity."
In a statement, Chief Operating Officer Time Merideth Kopek Levien said that the purpose of the newspaper is to promote the relationship between the reader and the news provider:
"We were very deliberately saying that the best place you can feel for journalism is – This is a relationship with a news provider. For now, this means direct contact with users. The more we have a relationship with users, the better we think that our business will be, and the better the experience we can provide to them.
Chris Corati, a postman spokesman, repeated this feeling:
"Our attention is on the growth of our own subscription base, so joining Apple News + did not make sense to us. Apple is a very good partner – we will continue to collaborate with them on other current projects and look forward to doing many things with them in the future. "
The full report of Vanity Fair is absolutely worth reading and it can be found here.
Meanwhile, a separate report from Monday Note highlights the effects that Apple News + can have on the magazine industry. The report explains that the American magazine industry can lose up to 50 percent of its revenue per reader through Apple News +.
Yes. Advanced lift step: 3 million digital connections (for nyt) are nothing compared to what we can deliver. https://t.co/ilKISPT87A
– Peter Kafka (@pkafka) April 1, 2019
Subscribe to 9to5Mac on YouTube for New Apple News: ]