EXCLUSIVELY: Those in the city who assume that one of the other major exhibition schemes will be in the AISW and will be looking for their own 17-day theatrical showcase – PVOD agreement with Universal, will soon realize that hell will be a cold day.
Cineworld CEO Mooky Greidinger, who runs the world’s second-largest network, exclusively told Deadline that “We don’t see any business sense in this model” when it comes to the Universal and AMC agreement on a 17-day movie theater window. the option to go further on PVOD.
“As long as we do not know the full details and we always analyze any step in the industry, we will analyze it. People should be aware that the first big film from Universal will be released only in six months, so there is no pressure here, ”said Gradinger. “But we clearly see it as the wrong move at the wrong time. It is clear that we are not changing our policy of showing only films that respect the theater window.”;
Universal and theatrical centers AMC will reconcile, disappoint theatrical window up to 17 days with the possibility of PVOD After
Cineworld’s response should come as no surprise, as it is the same message that Gredinger made loud and clear back in April when AMC fought Universal for the theatrical film PVOD. Gradinger said then: “We are making it clear again that we will not show films that do not respect the windows.”
Cineworld’s Regal is the second largest network in the United States, with 1,755 screens in 542 theaters in 42 states. In total, Cineworld operates in 10 countries with 787 sites, with 9,500 screens.
The station wagon has an offshore distribution in the movie “Bonds” MGM Don’t die time in November, the following films are scheduled for the rest of the year: MGM’s Confectioner October 16 DreamWorks Animation’s The Croods 2 December 23, and on the history of the Tom Hanks period World news December 23. Her big films do not appear until 2021 F9, Jurassic World: Dominion and Services: Uprising Game, so it’s a long way before we see if this agreement has any impact on the overall industry. Movie theaters are trying to reopen Warner Bros. Tenet and we don’t know what the business will be like so far.
In addition, I also understand that this AMC-Universal agreement is a government experiment, and that the conditions for how much this agreement will decrease in foreign markets have not yet been determined. Three-quarters of the world’s exhibitions are international, and sources say Universal will find it difficult to reach international agreements.
Also, many of the distributions and exhibitions question the idea of how long the “perennial” AMC and Universal. Is that two years? Because it’s not really a threat. If it’s four or five years, it will be interesting.
Cinemark, meanwhile, was not available for comment when it reached Tuesday. The assumption of many filmmakers yesterday is that the Texas-based network in Plano will not quickly look for a deal similar to that of AMC and Universal. This is despite Cinemark CEO Mark Zoradi mentioning his recent earnings in June: “We are ready to talk to studio partners about alternatives we can consider.”
However, Zoradi explained in the same month that “Great films, those that actually count, these films should be theatrical from a financial point of view. This is a $ 40 billion business. In fact, in 2019, it was $ 42 billion worldwide. And in some cases, half or more of the revenue stream from major theatrical films comes from theaters around the world. You can’t just solve this and think that the economy will work. And to be honest, the studios admit it. Disney clearly does, Warners does, and I think Universal does in its great movies. And that’s why they love movies F9, Jurassic World: Dominion and Services: Uprising Gamethey all go theatrically because they want the high per capita income they get from the theater. “
In addition, NATO did not respond to the AMC-Universal agreement yesterday, despite the fact that the latter was suspended in April, deciding on the theatrical day and date of PVV Trolls World Tour.
One of the average buyers of the Deadline exhibition yesterday paid for NATO and its default on the AMC-Universal deal: “We didn’t have NATO representing us and representing us? What’s going on in NATO? You’re a voice for us. You’re the reason you we can’t agree. “
The last time AMC went exclusively on this route from Paramount was in 2015 for a truncated theatrical outing in the state. A guide for scouts to the zombie apocalypse and Blumhouse’s Paranormal activity: ghost size, it ended in disaster, with both films dying at the box office at $ 3.7 million, respectively, and domestic films at $ 18.3 million. Paramount’s exclusive agreements canceled Paramount’s then-exclusive agreement with AMC and refused to participate in the studio’s experiment, although they were contracted to receive a share of the earnings from early home entertainment.
By the way, talk to individual exhibitors who participated in the Paramount-AMC experiment, and you’ll learn that they weren’t just tests.