On Thursday, CBS Corporation announced its fourth-quarter earnings gain of up to $ 4 billion. Despite the fact that this corporation is the highest for all time, it is slightly lower than market expectations, mainly due to lower incomes from licensing and content distribution. In its announcement and subsequent conference call with the investment press CBS has focused on the positive, especially with the growing number of subscribed companies, Showtime and CBS All Access, home Star Trek: Discovery
Early Access All Access reaches 4 million subscribers
CBS ads have shown that they have reached the goal of 8 million subscribers connected to their two streaming subscription services. Initially, the company set a goal by 2020. During the conference, CBS's interim CEO Joe Ianniello figured it out only for US subscribers and that the division between them was about 50/50, saying that there was "healthy competition within the company between Showtime and All Access. This means that CBS All Access has reached its target of 4 million subscribers, as former CEO Les Moonves said in 201
Much of the conference was devoted to advertising the success of these services, including Inneillo:
Our two main subscription services are CBS All Access and Showtime. When we arrive at an early age, we have clear evidence that these services are working. As they continue to expand, we exceed our expectations as well as the goals that we have previously set for you.
Creating a new original content key for further growth
CBS has set a new target of 25 million subscribers (Ianniello talked about how they see the original content as the main driver, saying:
We hear loud and clear that in addition to viewing our content on demand and out of the house, our subscribers love our premium content and they want more of it.Thus, our focus is precisely to ensure it.In All Access, we switched from the three original in 2017 to seven originals in 2018. And here in 2019 we will add There are four to get us to eleven.
He also highlighted the contribution of the Star Trek to 2019 CBS All Access Slate:
All Access we started 2019 on a highway with the premiere of season 2 Star Trek: Discovery The following month The Good Battle is coming back and April 1st, the Oscars winner, Jordan Piel will lead us to another dimension with the long-awaited premiere Twilight . Later this year we will add a real crime drama titled Interrogation and a dark comedy titled Why Women Kill by Mark Cherry, creator of "Desperate Housewives" by Lucy Liu. And we will finish in 2019, completing a full circle with the launch of the new Star Trek series, in which Sir Patrick Stewart starred as the legendary captain Jean Luke Picard . Services from Disney, NBC Universal, and Warner Brothers' media giants, Janniello made it clear that All Access and Showtime were a key component for the future of CBS:
Our direct services are our future. Where others simply announce their ambitions, we step on our step, preparing for significant jumps.
From the CBS statements, they see that they see direct current services as the most important, and they want to give them more and more resources, especially in the light of long-term trends in lower revenue from advertising on the air. The aforementioned comments add more context to why CBS and All Access executives talk with their plans for extending Star Trek's offerings on All Access with more original content to both help expand the service and give subscribers a drive. 19659002] All Access Content Can End on the CBS Network (Ultimately)
The topic that arose during a Q & A conversation was that CBS might consider posting some of the outputs of CBS All Access content on the CBS network. Ianniello showed that there were some discussions about this, about how they usually license their shows for further syndication. He used "Good Fight" which was the first original show on All Access, and therefore probably the first one that was considered for this kind of distribution as a potential example, saying:
Most of the possession of intellectual property is that you have a choice. For example, the syndication business itself was extremely valuable for many years. This is not a new business, but historically we took the show through the network three to four years and put them on cable networks and / or stream services to draw attention to the broadcast network. When we look at the Good Fight and we see that several millions of people watched Good Fight given that it was exclusively on All Access that if we took the season one of Good fight and put it on the CBS network to drive subscribers back to All Access?
What all this means is that after several seasons, perhaps the first season Discovery ] may end the broadcast on CBS. Of course, the first hour of the pilot was shown on CBS as a promotion, when the show took place in the fall of 2017, but something like this would be for the full season. Although it is difficult to see the older seasons Discovery delivering enough ratings for a regular prime-CBS, it could fit into the summer chart when the network often launches more genre rates.
Netflix Discovery The deal is considered as a model for obtaining additional revenue from licensing
As far as licensing revenue is concerned, the CBS manager again raised Star Trek as they approach the international treaties, saying:  We have benefited from profitable business licensing of our content to third parties. Star Trek: Discovery for Netflix internationally, while streaming it here in the United States, on All Access is a symbol of this strategy and provides interesting opportunities for us to come forward.
The world is still waiting to hear how CBS will propagate the future of the Picard show outside of the United States. Although the deal with Netflix gives the current giant the first look at any spin show of Discovery the Picard series is considered something separate. Although it would not be surprising if Netflix was still the main international partner for the upcoming Star Trek show, which will feature Patrick Stewart series.
was a potential merger with Viacom. When asked about this, Yannilo postponed his decision by saying that it was the board of directors, and he and his team were focused on managing the company. Despite this, industry analysts still consider the re-merger of CBS and Viacom (parent company Paramount Pictures) inevitable, and is likely to happen somewhere in 2019. The combination of CBS / Viacom is not considered to be the end, which is just one of the potential deals that may also include mergers or acquisitions from Discovery Networks, Lionsgate and / or Sony Pictures. It has also been reported that CBS or CBS has been connecting to some of these other organizations – climbing the technological giant in content queries like Amazon, Apple, or Verizon. Star Trek (CBS and Paramount) are potentially going to undergo a few more corporate changes in the next few years.
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