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Buick runs out of cars and can reach China for new Models: Report



Photo: Bradley Brownell

After yesterday's confirmation that on the basis of the Opel Buick Cascada will come out of production, and the plant that manufactures the LaCrosse closure, Buick is suspended only on the basis of the Opel Regal and three crossover to fill the dealership stores. While sedans are not at all engaged in traffic for dealers, they are a kind of bread and butter Buick. In order not to have the full size quasi-lux sedans in the ruler, there is a parody, and the first one for the brand. In order to quickly fill those empty spaces in the lineup, Buick may have to reach its Chinese warehouse, says Automotive News . 19659006] The story of Buick is not quite that embracing the imagination. Maybe not here. But let me …

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While Enclave, Envision, and Encore accounted for more than 80% of Buick's 2018 sales, and the lion's share of going to Compact South Korean-import Encore, there are still room for Buick to devote at least some effort to the sedan market.

Buick relies on Opel-based imports for several years now, and that relations basically went as GM sold its interest in the German brand to the PSA Group. It would be difficult for Buick to develop a new platform from scratch in time, but it would make sense for some of these Chinese-built Asian models to join the US market in the fastest time. Buick is already the source of Envision from SAIC GM Dong Yue Foundry in Yantai, Shandong.

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] "Buick is a big, big player in China. There is no doubt that this will be true for a long time, "said Phil Brooke, Vice President of Buick and GMC Marketing, during an interview in Detroit last month. There are opportunities for Buick to introduce models for the Chinese and North American markets.

As the Chinese market introduces new legislation to mandate EVs from all brands in the country, Buick will already work on the electric model for the Chinese market, where it sells most of its cars. This may be one example of synergy between Buick NA and Buick Asia. If GM plans to launch 20 zero emission models in the next four years, without a doubt Buick will be the one to get such a car, and China looks like playing that plan.

Of course, automotive tariffs on Chinese imports potentially force t the Buick hand on this issue, so everything is in the stream for the brand at the moment.


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