An opponent of German automakers announced an investment in Berlin on Friday, describing his business mobility as a "global game changer" that could help offset the challenges of upstarcing, including Uber.
Enterprise is one example of how established car makers form partnerships to share technology development costs, including autonomous driving systems and the platform of electric vehicles.
"Further cooperation with other suppliers, including bets on startups and established players, is also a possible option," said Zetsche, who also controls the brand of Mercedes-Benz Daimler.
Companies first announced their intention to merge their
"These services will be joined more and more closely to form a single portfolio of mobility services," said BMW chief Harald Krueger. "Cooperation is a perfect way for us to maximize our chances in a growing market, while sharing investment."
Other global automakers are also paired.