Netflix co-founder, chairman and CEO Reed Hastings attends Q&A at the Transatlantic Forum in Lille, France.
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Netflix's future earnings results will indicate whether it can compete with the new competing platforms from Disney, Apple and others, according to Bank of America Merrill Lynch.
Investors will pay special attention to a company subscriber. figures when he reports third quarter figures for October 1
"Targeting 3-time revenue, we see a quarterly profit or crash for Netflix," an analyst told customers in a note released Thursday. "Investors are likely to remain focused on Netflix's competitive landscape signals before launching Disney and Apple Direct Consumer Services.
" We are also interested – he continued – to see if Netflix sees faster than expected content worth inflation. as new competitors. "
A more cautious tone from Bank of America comes in a tough summer for Netflix, which has seen its stock price drop by almost 30% in three months. Stakeholders have won their stocks in a giant streaming video in July, when Netflix's second-quarter earnings report showed a rare loss of US subscribers and a significant amount of international additions. AT&T and NBCUniversal are all working to launch their own content platforms This has led to a coalition of competitors pulling their own shows and films from Netflix, including the popular workplace comedy NBC Office and Disney films ranging from Pixar content to the Star Wars franchise.
Netflix & # 39; s financial rewind, if original Netflix content is not enough to lure anyone looking for one or two streaming services, However, Schindler – who has reaffirmed its netflix equity rating – believes the company is still making it expand content production while its competitors work Number of creating your own subscriber bases.
"Until the Apple Content Library scores a scale for comparison with Netflix or Amazon or is bundled with other high-value content, we believe that the product is currently being rated as" enjoyable "for users / purchasers of Apple devices, as opposed to "mandatory" or the replacement of a large Netflix directory, "he wrote.
Bank of America sees Netflix shares rise 67% to $ 450 over the next 12 months, with project revenues of $ 5.265 billion in the third quarter. The total number of US subscribers is 62.5 million and international streaming subscriptions are 102.7 million.
Disclosure: NBCUniversal is the premier CNBC company.