TVs are getting a designer makeover. Along with the likes of the Samsung Frame, LG's Rollable Signature OLED TV R and the Loewe Bild X, Bang & Olufsen has revealed it's latest television, one that is designed to be more a piece of interior decoration than your standard TV.
The new Beovision Harmony TV, launched at the Salone del Mobile Design Festival in Milan, has oak and aluminum front panels that initially partially obscure the screen itself. On activation, these screens pivot and rotate downwards to reveal the television screen as it simultaneously rises up to viewing height. The trick is diverting, at least in the initial few occasions, and reverses itself when you switch the TV off.
When the set is turned off or playing music, the thin screen rests close to the floor, partially covered by the two panels, which houses the three-channel, fully active DSP-based sound system. Paired with the specially adapted 77-inch LG OLED C9 screen, B & O hopes this will make Harmony appeal to those just as concerned with home decor as they are with high-end home entertainment.
Beovision Harmony is less subtle than the Frame , and not as technically impressive as the rollable LG. But Bang & Olufsen clearly hopes that the design of the "butterfly wings" of the set, while not hiding the TV altogether, will be enough to distract the owners (and presumably their guests) just enough so they forget about the television in the room and treat the technology. as a piece of interior design.
It's a little bit hard to ask, much like Shaquille O'Neal's hilarious attempt to avoid paparazzi by "hiding" behind a tree, you can still see the screen poking out behind speaker panels. Still, any attempt by a technology company to make TVs look better should be applauded.
"With the Beovision Harmony, we wanted to create a meaningful object for interiors that reduces the size of the interior," says John Mollanger, Bang & Olufsen's executive vice president of brand & markets. the visual presence of the TV and transforms it into something that people develop emotional attachment to. "
However, Bang & Olufsen is actually retreading the old ground here. The concept behind Beovision Harmony comes from B & O's Capri series, introduced in 1959, which was also designed to blend into the living room. The TV was built in the teak – the preferred wood for furniture at the time. The 1962 Beovision Capri 611 FM SJ TV offers both a TV and a radio in a single, closable cabinet, letting people hide their electronics when not in use.
While this modern version retains very little of the form factor of those early sets, the concept of trying to "hide" the screen in a unit that will also play your music and radio has clearly been carried through.
Speaking of sound, the Beovision Harmony offers music and radio streaming services such as Tune-In and Deezer. You can also stream directly from your smartphone via Apple Airplay 2, Chromecast built-in or Bluetooth. The set also has a built-in 7.1 surround sound decoder, making it possible to connect up to eight Beolab speakers such as Beolab 18, Beolab 50 and Beolab 90. As for other smarts, the set comes with LG's webOS 4.5 platform, which means you're covered for Netflix, Amazon and YouTube.
If this kind of interior design TV is ticking for your aesthetic fancy, you should be prepared to fork out much more than you would for that Samsung Frame TV as the Beovision Harmony will sell at € 18,500 and will be on sale from October 2019. For that you get to choose between a combination of oak wood / aluminum front or a combination of gray melange two-tone fabric / aluminum front and you decide if you want to use the included pillar stand or wall bracket.
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