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Apple's Unpleasant Behavior Damages the Macbook Pro




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Apple is expected to launch the new MacBook Pro later this month and serve a very small cup of warm water on the roast. Tim Cook and his team are going to make sure the new laptop goes unnoticed to the general public when it is announced.

© 2019 Bloomberg Finance LP

Apple is pushing attention to software and services it's hard to look at macOS and wonder how the platform-based platform looks like if Apple decides to make it successful in both its role in developing the platform for iOS and iPadOS, m acOS has slowly evolved into an auxiliary OS that supports iOS capabilities. New applications are rarely for new desktop purposes, but to support existing mobile purposes.

As the world moves to mobile, there is still a strong place for desktop applications. But Apple is focused on iOS, on mobile phone prepaid services, and on cloud services. It's hard for any Mac to stand out when they only see you as a minor supporting character.

Most Apple watchers expect Tim Cook and his team to hold a second consumer event at some point in October ( my money is October 29 ) and this will be Apple's last opportunity in 2019 publicly Introduce a 16-inch MacBook Pro … & nbsp;

But the event is unlikely to concern only the new MacBook Pro… or the full MacBook or Mac lineup… Apple's slate has a whole host of products that Cook loves far more than macOS machines. There is the traditional " you don't think iPhone is working successfully " reinforcement for the assembled audience that will take up part of the digital columns in.

Apple is working on location geotagging, and it is expected that Apple Tags will launch at this event with the "new power" of iPhone 11 included with software update to interact with these tags (and other Apple devices ).

Here, too, is the "direct" competition in the form of the iPad Pro, which is also expected to pick up updates for the holiday season.

Given the choice between glorifying the new iPhone, enhancing its functionality, and pushing the iPad Pro garden wall … or giving the MacBook Pro family room to breathe and focus, I suspect Cook will choose the first. I wish I was wrong, but nothing in the last year or two suggests that this will happen.

Finally, there is another truth about the MacBook nomenclature as a whole, as well as the MacBook Pro separately, which should be noted. Regardless of what Apple says on stage, the MacBook Pro is about to compete with its Windows 10 counterparts. There are laptops with much better design and style (like Microsoft Surface Book ), there are laptops that are much better suited for gaming and multimedia creation (for example, Razer Blade Pro ), as well as much more portable and practical laptops for business ( HP Elitebook Elitebook ).

Even limiting the comparison to the title (increasing the screen size to 16 inches), the new MacBook Pro fails not only Apple's previous large screened MacBooks, but also large large screened laptops where the diagonal speed is seventeen inches. It may be "Apple's largest and best MacBook Pro," but it is by no means the largest or best laptop on the market.

© 2017 Bloomberg Finance LP

I want Apple to prove me wrong. I want Apple to make a more than minimally viable upgrade to the MacBook Pro. I want a machine that is viewed as more than "using it to support your iPhone", "mobile code" or "editing ministries so that it can run on Apple TV".

But I don't want to not think that Apple wants any of this .

Now read more about how Apple solutions doomed a Mac device…

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Apple expects to launch a new MacBook Pro later this month and provide a very small cup of warm water macok hackers, Tim Cook and his team are going to make sure the new laptop goes unnoticed to the general public when it is announced.

© 2019 Bloomberg Finance LP

Apple, focused on software and services, has a hard time looking at macOS and wondering what a desktop platform will look like. If Apple were to decide to make it successful, in addition to being a platform for iOS and iPadOS application developers, macOS is slowly turning into an auxiliary OS that supports iOS features. New applications are rarely for new desktop purposes, but to support existing mobile purposes.

As the world moves to mobile, there is still a strong place for desktop applications. But Apple is focused on iOS, on mobile phone prepaid services, and on cloud services. For any Mac, it's hard to stand out when you're only seen as a minor supporting character.

Most Apple observers expect Tim Cook and his team to hold a second consumer event at some point in October (my money is October 29). and this will be the last opportunity in 2019 for Apple to publicly unveil the 16-inch MacBook Pro … which is already available before release.

But the event is unlikely to concern only the new MacBook Pro … or the full range of MacBook or Mac … Slate Apple has a number of products that Cook loves far more than macOS machines. There is the traditional "don't think the iPhone did it right" reinforcement for a select audience that will take up some of the digital columns in.

Apple is working on geographical location tags and the expectation is that Apple Tags will launch the event with the "new power" of iPhone 11 included with software updates to interact with those tags (and other Apple devices).

Here, too, is the "direct" competition in the form of the iPad Pro, which is also awaiting an update to the holiday season.

Given the choice between listening to a new iPhone, enhancing its functionality, and promoting an iPad Pro fenced garden … or letting the MacBook Pro family room breathe and drink in the spotlight, I suspect Cook will choose the first one. I wish I was wrong, but nothing in the last year or two suggests that this will happen.

Finally, there is another truth about the MacBook nomenclature as a whole, as well as the MacBook Pro separately, which should be noted. Regardless of what Apple says on stage, the MacBook Pro is about to compete with its Windows 10 counterparts. There are laptops with much better design and style (like Microsoft Surface Book Series), there are laptops that are much better for gaming and multimedia creation (such as the Razer Blade Pro), as well as many more portable and practical business laptops (HP

). Even limiting the comparison of the title function (increasing the screen size to 16 inches), the new MacBook Pro lacks only Apple's previous large screened MacBooks. but also the big big screened ones Notebooks with a seventeen-inch diagonal speed may be "Apple's largest and best MacBook Pro," but it is by no means the largest or best laptop on the market.

© 2017 Bloomberg Finance LP

I want Apple to prove me wrong. I want Apple to make a more than minimally viable upgrade to the MacBook Pro. I want a machine that is viewed as more than "using it to support your iPhone", "mobile code" or "editing ministries so that it can run on Apple TV".

But I don't think Apple wants any of this.

Now read more about how Apple solutions doomed Mac devices…


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