He tried to sell a smart lock for $ 700. His launch went to the stomach, leaving workers and contractors in the cold. But now he is working for Apple – and is pursuing a new initiative for a smart home, according to the CNBC report .
To be fair, Smart Otot from Sam Jadallah has just made it the kind of device we expect from Apple: a thoroughly designed device that is impressive with luxury, but with a minimalist exterior design that does not attract much attention. At Apple, he will not have to worry about finding investors to keep his ideas afloat. (In 2018, Jadallah blamed Otto's death as a latent buyer.)
But the interesting part of this story is not the one Apple chose for smart home-based initiatives, but Apple may at all run a new intellectual initiative .
Apple has so far been pleased to allow other companies to build devices for their HomeKit ecosystem. Although it can be argued that the Apple HomePod smartphone is an exception to the rule, it became clear from the first day that HomePod is more oratorical than smart.
But slowly, Apple seems to have received a message that Sirius needs to get smarter. The company has captured Google's AI leader to improve Siri, has made it responsible for all the efforts of Apple's AI company and contributed to its high executive role this winter. Only this week, we learned that Apple bought the AI startup for spoken voice functions such as Hello Barbie Mattel. answers to questions. But this report, and CNBC report, does. To put it bluntly, the great way that Alex and Google Now become more useful is to control more things at home. If Apple wants to build such an ecosystem (and maybe soon block it) that Amazon and Google use, it may take time to take a more active role.
CNBC says that Apple and Jadallah refused to comment on her report, but it should be noted that Jadallah turned him back . People usually do not do this if there is a significant mistake in history. He also changed his LinkedIn page to display his new job at Apple.