Expect lawmakers to be able to forward companies with particularly specific questions about their business based on documents and other evidence gathered during the 13-month survey. Among other things, Amazon is closely monitored for the use of vendor data; Apple, through the application store policy; Facebook, for the strategy of acquisition and dominance in advertising on the Internet; and Google for its own search and advertising practices. For their part, companies must claim to have helped many entrepreneurs and small businesses, and made America a leader in innovation amid increased competition from China.
Technology companies are expected to play on the benefits they have given American businesses and consumers and point to the competitive threat posed by China. A copy of Zuckerberg’s testimony obtained by CNN shows that Facebook’s founder claims that unlike China and its vision of the Internet, which is “focused on very different ideas,” Facebook has succeeded “the American way: we started from scratch and provided better products that people consider it valuable. “
Each of the certifying managers will come with different experience working with legislators. Apple’s Tim Cook testified in 2013, before the reaction against technology really lasted, and went largely intact – discussing with lawmakers the most precise points of global tax policy. The current CEO of Alphabet, Sundar Pihai, was under a lot of pressure during hearings covering Google data practices and claims of political bias by the Judicial Chamber Committee in late 2018. the company’s experience in privacy.
With regard to Congress, the hearing is likely to lead to a report by the Judicial Committee of the Chamber of Antitrust and subsequent possible legislation on the processing of technology or to a revision of national competition law.