An employee prepares packages for delivery at an Amazon warehouse in Brizelang, Germany.
Sean Gallup Getty Images
Once he finished Prime Day, Amazon has already moved on to the holiday shopping season.
On Friday, Amazon kicked off its Holiday Dash sales event, which it identified as a way for shoppers to “beat the holiday bustle”; this year. The event includes a number of offers for early holiday shopping every day in a number of categories, including toys, fashion, electronics and household goods.
The event will take place two days after Amazon’s 48-hour premiere day, which ended on Wednesday. Mega-sales helped stimulate third-party sellers, bringing more than $ 3.5 billion in sales to small and medium-sized businesses in its market.
As a result of the coronavirus pandemic, Amazon was forced to postpone Premiere Day from mid-July to October. The move extended to all retailers, prompting competitors Walmart, Target, Best Buy and others to start discounts around Prime Day and extend the holiday shopping season a month earlier.
Many retailers hope that the early start of the holiday shopping season will ease some of the workload through online shopping and avoid any stress that may arise in their supply chains. Black Friday and Cyber Monday offerings are expected to be offered primarily online, as retailers seek to reduce overcrowding.
To make up for the previous start, Amazon has also expanded its return window so that most products now delivered by December 31 can be returned by January 31, 2021.